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Elemental Enables Next-Generation Ad Insertion for Cable Companies

Video processing solutions from Elemental support unified ad delivery and content monetization

Portland, Oregon(22 Oct 2012)

Elemental Technologies, the leading supplier of video solutions for multiscreen content delivery, today announced it will demonstrate video processing and packaging of content adhering to the ESAM dynamic ad insertion standard at the SCTE Cable-Tec Expo in Orlando, October 17-19. With support for traditional as well as multiscreen ad insertion, solutions from Elemental are feature-ready for cable operators using ESAM to monetize content directed at new media devices.

Support for Event Signaling and Management (ESAM) helps unleash the powerful video processing required to support infinite combinations of cross-platform, hyper-localized and targeted advertising, measurement and monetization. The standard ensures interoperability between signal acquisition, encoding, packaging and manifest proxy providers for the delivery and monetization of live and linear adaptive bit rate IP streams to multiple screens.

“Elemental debuted its support for next generation ad insertion at the September 2012 CableLabs® Linear and IP Ad Interoperability event in Louisville, Colorado,” said Keith Wymbs, VP marketing at Elemental. “At the event, Elemental deployed its products within a linear broadcast architecture and in workflows designed to support dynamic ad insertion for new media.”

At the Interop, Elemental Live provided the MPEG-2 broadcast source content with SCTE-35 ad insertion, enabling participants to work with a high-quality video stream conforming to SCTE standards. Another Elemental Live system was used to communicate with ESAM ad servers and to create both conditioned transports streams with SCTE-35 ad markers and packaged adaptive bit rate output with ad insertion annotations ready for delivery to new media display devices.

The company also showcased Elemental® Stream with ESAM support to package adaptive bit rate streams. Elemental Stream is a video processing system designed to segment, package and secure live and on-demand content for multiscreen delivery. It allows for customization of video at the optimal point in the IP video delivery infrastructure. The system can be positioned at the central encoding location or as an integral part of the content delivery infrastructure, making it well-suited for Pay TV operators, Content Delivery Networks (CDN), broadcasters and content owners.

Elemental will exhibit at SCTE Cable-Tec Expo in booth 614. Attendees interested in scheduling a meeting with Elemental can contact the Elemental team directly.

About Elemental

Elemental Technologies is the leading supplier of video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of graphics processors to power adaptive video streaming over IP networks. Providing unmatched solutions for top media and entertainment companies worldwide, including the BBC, Comcast, Eurosport, HBO and Terra, Elemental helps content programmers and service providers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, Hong Kong, Singapore and Brazil. To learn more, please visit and follow @elementaltech on Twitter.