Disney/ABC Television Group Chooses FreeWheel to Manage Advertising Across Display, Video, and Mobile Channels
Broadcasting Giant Selects Leading Video Technology Company to Help Monetize Digital Content as It Syndicates Across Partners and Devices
San Mateo, CA(02 Jul 2012)
Disney/ABC Television Group's Digital Media team has signed an agreement with video technology company, FreeWheel, to manage its advertising and monetize its content across digital channels including video, display, and mobile formats on ABC.com, ABCFamily.com, and ABCNews.com.
ABC is deploying FreeWheel's flagship product, Monetization Rights Management (MRM) to better manage advertising sales rights, forecast advertising inventory, deliver yield-optimized ads, and monitor campaign performance on behalf of its advertisers and partners. MRM will be used to manage advertising across a multiplicity of partners and devices, and will serve all video, mobile, and display (banner) formats.
"FreeWheel's focus on the television and entertainment industry allows the company to build technology that is uniquely suited to our needs," said Skarpi Hedinsson, SVP, Technology & Video Platforms, Digital Media, Disney/ABC Television Group. "MRM is a critical piece of technology that will allow us to scale in the increasingly complex world of entertainment content."
FreeWheel's MRM will help ABC successfully sell and execute converged campaigns to its most valuable advertisers. The technology allows its properties, including ABC.com, ABC Family, ABC News, and Owned Television Stations to offer sponsorships and exclusivities, monetize fast-changing news content, manage advertising with local affiliates, and successfully deliver monetized content across devices and partners.
ABC joins ESPN as the second unit from The Walt Disney Company to sign with FreeWheel.
"We could not be more proud to provide ABC with the technology they need to successfully execute television strategies in the newly converged landscape," said Doug Knopper, co-founder and co-CEO of FreeWheel. "Organizations like ABC are exactly why we founded the company and built the technology as we did, and we're thrilled to have them on board."
FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like AOL, ESPN, FOX, NBCUniversal, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.