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Dick Clark Productions Aligns With Unicorn Media To Power Its Online Video Initiatives

Unicorn's Media-as-a-Service Provides Ground-Breaking Workflow and Analytics Tools to Deliver Valuable Media Assets Online

Tempe, Arizona(27 Apr 2010)

Unicorn Media, Inc. has announced an agreement with dick clark productions inc. (dcp) to provide its Media-as-a-Service(TM) solution to optimize the online distribution of their extensive library of content including original content created around the "45th Academy of Country Music Awards" which aired on the CBS Television Network on April 18, 2010.

Unicorn's Media-as-a-Service solution will help dcp distribute content to its online partners more effectively.

Media-as-a-Service will also make the process less time consuming by reducing operational complexity through media synchronization, workflow tools and real-time analytics.

Unicorn's Dynamic API and smart syndication technology will allow dcp to quickly and easily reach all of its unique syndication destinations.  A single interface manages the ingestion and distribution of content to multiple profiles, enforces the business rules specific to each unique environment, as well as greatly reducing deployment times and conserving valuable resources.

In addition to workflow and syndication solutions, dcp will also utilize Unicorn Media's distinctive real-time cloud analytics technology. This will allow dcp to analyze and measure the performance of each piece of content across multiple platforms. By providing real-time, actionable information, Unicorn Media drives maximum profitability; giving customers the ability to truly understand their audiences and make decisions that affect their bottom line.

"dick clark productions is a perfect fit for Unicorn Media. Our solution will now give them the ability to manage all their content in-house, expand their audiences and reach, as well as increase revenue and reduce operational costs. We're very excited to have dick clark productions as a customer and to provide them with solutions that allow them to share their libraries with the world," says Bill Rinehart, Chairman and CEO, Unicorn Media.

About Unicorn Media, Inc.

Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online.   With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-ServiceÔ architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com

About dick clark productions, inc. -

Founded in 1957, dick clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," the "American Music Awards," the "Golden Globe Awards" and the "Academy of Country Music Awards."  dcp also produces popular weekly television programming, including "So You Think You Can Dance," and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of "American Bandstand" footage.  For additional information about dcp, please visit www.dickclarkproductions.com.