ComScore Expands Partnership with Dish
Renewal Enables Holistic Metrics Measurement Across Screens
RESTON, Va. and ENGLEWOOD, Colo.(04 Apr 2016)
ComScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with Dish Network L.L.C to renew its integration of Dish's TV viewing information with ComScore's TV measurement service. The integration of Dish's aggregated and projected TV viewing with ComScore's services will provide the industry with more dynamic measurement and holistic reporting.
Dish, a leader in addressable and advanced advertising, has been a partner of ComScore (formerly Rentrak) for nearly 10 years, and was Rentrak’s first data partner with a national footprint. ComScore provides Dish with an internal system to make programming, marketing and advertising decisions every day. ComScore also helps Dish accurately measure addressable campaigns, allowing brands to deliver more relevant messages to viewers.
“Dish is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” said ComScore's Chief Executive Officer, Serge Matta. “With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns.”
“ComScore and Dish have been pioneers for years, leading the industry with accurate viewership measurement,” said Vice President of Dish Media Sales and Analytics, Adam Gaynor “This renewal signals our commitment to serving our customers and the industry’s desire for reliable measurement.”
ComScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, ComScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.
Dish Network Corp. (NASDAQ:DISH), through its subsidiaries, provides approximately 13.897 million pay-TV subscribers, as of Dec. 31, 2015, with the highest-quality programming and technology with the most choices at the best value. Dish offers a high definition line-up with more than 200 national HD channels, the most international channels and award-winning HD and DVR technology. Dish Network Corporation is a Fortune 250 company. Visit www.dish.com