Applicaster, the global technology company turbocharging video app development and giving media companies a better way “to app”, today launched Fast Forward Solutions, breakthrough multi-partner technology stacks that dramatically accelerate video app development.
The Fast Forward Solutions include subscription, ad-based, and TV Everywhere business models, blending industry-standard technology partners—Brightcove, JW Player, MPX, Google Suite and Adobe Primetime, among many others—combined with deep technologies such as React Native to create pixel-perfect custom designs in a matter of weeks.
UI and speed are top of mind for more than 85% of media company CTOs. The Fast Forward product release is a response to unmet market need.
With digital ad spend for 2020 expected to close out the year up 6% over 2019 (1), and average daily OTT American households at nearly 50 million with a combined 300 million hours streamed a day, demand for content continues to spike. Fast Forward solutions are designed to help the OTT industry grow their businesses in this post-Covid resurgence.
“To be successful and participate in the entertainment industry resurgence, media brands need to launch beautiful apps quickly, and have the flexibility to iterate on their financial models as the market continues to change,” said Devra Prywes, Chief Product Officer and Chief Marketing Officer at Applicaster. “We saw an opportunity to help the market launch new apps and expand onto additional platforms QUICKLY, ahead of the holiday season surge, with Netflix-level UI and 3rd-party technology stacks filled with the household name providers that power the OTT industry.”