a provider of artificial intelligence (AI) solutions for programmatic advertising, today announced its new software-as-a-service (SaaS) platform, which provides marketers with an easy-to-use, fully automated approach for creating, managing and optimizing programmatic buying strategies for digital display and mobile advertising campaigns. By providing customers with a SaaS option, Adgorithms gives marketers greater control over their programmatic strategies while providing real-time insight into campaign performance and lead demographics, delivering an unmatched level of transparency.
Just like Adgorithms’ managed service, the SaaS platform leverages the company’s predictive, machine-learning ad technology engine, called Albert, which greatly reduces customer acquisition costs by minimizing low-quality leads and ad fraud, while continually improving campaign performance in terms of scale and profits. This not only maximizes ad spend return on investment (ROI), it also gets marketers to their key performance indicators (KPIs) quicker, while alleviating the burden of data analysis and decision-making.
According to eMarketer, spending on U.S. programmatic digital display ads
will reach more than $10 billion dollars in 2014 and is expected to double by 2016. Although most programmatic demand-side platform (DSP) tools offer a SaaS option, only Adgorithms offers a fully automated and transparent, self-driving service. As marketers continue to integrate programmatic buying into their advertising strategies, a SaaS option provides them with greater flexibility, control and convenience.
“Manually optimizing ad campaigns is time-intensive and tedious, and frankly, humans weren’t built to process massive amounts of data quickly enough to react to real-time market dynamics,” said Or Shani, founder and CEO of Adgorithms. “Our self-driving platform alleviates this burden and allows marketers to focus their human resources and budget on other priorities. Albert is not just a tool that marketers use, but an extension of the marketing team itself, freeing up the CMO to focus on other campaign priorities, such as strategy and creative.”
There are billions of potential targeting combinations a marketer can choose from to reach their target buyer. Combined with rapidly changing market dynamics, it takes an overwhelming amount of time, resources and money to manually optimize campaigns to achieve the greatest results. Albert removes the guesswork, aiding the marketing team and elevating the campaign’s performance. Once the advertiser establishes the campaign goals, the process is fully automated and there is no further need for manual input. The platform uses AI to analyze and predict the best targeting decisions to hit advertisers’ goals, starting campaigns off small and increasing investments in channels that are delivering the highest-quality leads. This AI approach conserves valuable budget dollars for when the campaign has reached optimum efficiency, rather than wasting money upfront on trial-and-error schemes.
Developed for brands, agencies, ad networks, app developers, small businesses and more, Adgorithms opens up programmatic advertising to new verticals and levels the playing field for small-to-medium businesses (SMBs), enabling these companies to compete with bigger brands and budgets. Advertisers can establish display and mobile campaigns for as little as $1,000 and can set a daily budget, goal or other KPI, then step back and let Albert do the work.
About Adgorithms Inc.
develops artificial intelligence (AI) to deliver a self-driving programmatic media-buying platform for display, mobile and video advertising campaigns worldwide. Founded by passionate industry veterans, Adgorithms’ team is constructed of specialists in the fields of AI, big data analysis, applied math and behavioral sciences to continually refine its patent-pending predictive technology and increase automations for marketers. The company is headquartered in Tel Aviv, with a sales and marketing office in New York. Visit us on Facebook
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