How To Crack Down on Password Sharing
Did you know password sharing is costing OTT and streaming media providers big money? At least $2.3 billion a year for Netflix, according to a recent study by Cordcutting.com, and an estimated $1.5 billion in 2018 for Hulu, according to a CNBC report.
Can you tell which of your subscribers are sharing their passwords? And, once you identify who they are, do have a process in place to prevent further password sharing that both enhances the subscriber experience and helps drive revenue retention?
Download this whitepaper to lean:
- How to identify subscribers who are likely sharing their passwords
- 5 recommended best practices for using IP decisioning data and analytics to address password sharing
- How to mitigate password sharing in a way that balances both content licensing mandates and the customer experience