Conviva’s State of Streaming Advertising 2021
Streaming advertising represents an incredible opportunity for the premium publisher ecosystem to recapture ad dollars from the world’s biggest brands and agencies. Digital identity is fractured, walled gardens like Facebook and Google increasingly lack the context and quality content advertisers seek for brand safety, and consumer privacy concerns are greater than ever. With ad-supported streaming services on the rise globally, premium publishers are in position to reclaim their throne as the benchmark for quality in digital advertising and attract the world’s best and biggest brands—but they need to be wary of overconfidence.
This report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.