Wally Sedgewick is Vice President of Analytics and Strategic Planning for BroadwayHD, where he focuses on creating valuable relationships with new and existing customers as well as managing the various reporting obligations. Wally is an expert in implementing data driven solutios with a focus on deepening customer relationships with technology. He has deep experiencing tackling core business problems faced by B2C companies and previously had experience designing consumer facing products for Microsoft, Wells Fargo Advisors, and Bank of America. Wally graduated with an MBA from UNC-Chapel Hill.