Tony Jones has advanced the cutting edge of digital video technology for the past 30 years. Starting in R&D designing post-production digital video effects technology at Questech, he moved to digital transmission systems for satellite, cable, IPTV and OTT, starting with DMV in 1996 and the through the evolution of DMV into NDS, Tandberg Television into Ericsson Media Solutions and now MediaKind, he designed and developed in R&D a diverse base of the portfolio, from set top box software, through professional receivers, contribution network equipment and video compression encoders. Heading up the video encoder development group, he led the team developing cutting edge compression performance encoders for multiple standards and formats. As head of technology for the video compression business line, he worked on a wider remit, including developing extreme performance parallel processing chips specifically for the professional video encoder market. Latterly, as Principal Technologist for MediaKind, he plays a key role defining core technology for the portfolio from video processing to TV platforms, most recently developing strategies for high dynamic range, cloud technology in the media space and end-to-end storage and delivery optimization. With a "hands-on” mentality, he has acquired an in-depth understanding of target markets, technical requirements for video, audio and network delivery, visual science and the technologies that can make progress possible, including silicon, hardware, FPGA, software, cloud and information technologies. Jones received a BSc(Eng) degree from Imperial College of Science and Technology in London and currently holds five granted international patents relating to advanced digital media.