Online Video Has Created a New Golden Age of Television: Nielsen
Are we in a new golden age of television? All signs point to yes, says measurement specialist Nielsen, and online video has gotten us there. At the recent Streaming Media East conference in New York City, Nielsen vice president of product leadership David Wong explained recent viewing trends that have shaped our viewing habits.
"Young people no longer use physical media. That's not surprising; everybody is streaming," Wong said. "When we actually take a look at video consumption on computers it's grown, almost doubling when you take a look at all different forms of video consumption. This was even downloaded video, but on computers it's gone up by 162 percent. VCRs disappeared. It's not shocking, but it actually was still being used just 5 years ago. The VCR was still being used, and now it's completely gone."
Personalized and mobile options have taken us away from watching live TV, but we're more than making up for it.
"Despite all of this happening, we are seeing decreases in the amount of live television viewing," Wong explained. "The amount of total video consumption is actually going up, so this is an interesting point which is that a lot of people talk about these days as being the golden age of television, and there's a lot of truth to that because despite the fact that people might not be tuning in during prime time, people are watching more television today than they ever have in the past."
Scroll down to watch all of Wong's presentation.
Insights in Viewability and Measurement in Tech Innovations
As digital video ad spending is on pace to reach $12 Billion by 2018, currency measurement services and technology is becoming more important for content creators as they look to monetize their media. This presentation will highlight technology innovations in measurement and the latest viewing trends impacting the digital video ecosystem.
Speaker: David Wong, VP, Product Leadership, Nielsen
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