Facebook Opens Live Video Streaming to All Verified Accounts
Facebook is once again expanding access to its Periscope-like live video streaming feature. Two weeks back, it began rolling it out to users on iOS devices. Now, it's made live streaming available to all verified accounts. Live video is still limited to iOS devices.
Brands, businesses, and sports teams are able to get verified Facebook accounts. In a blog post, Facebook says that verified account holders who want to go live should go to their Facebook page on an iOS device, click Publish, choose Live Video, and then write a description. During the stream, they'll see the number of viewers and their names. At completion, the live stream will automatically be published to the account's timeline where it can be viewed on-demand.
Anyone who likes a verified Facebook page will get a notification when that account streams live video. Facebook has created a list of best practices for live video streaming.
In related news, Facebook is also testing a "click for more" feature on the desktop. Some desktop users now see those words along the bottom of videos. Clicking on them or anywhere else in the video opens a new screen that shows a large view of the video with a playlist of related videos underneath.
The social network debuts a range of live video features, putting live streaming at the heart of its mobile experience.
Members in over 30 countries can now share live video via Facebook, a number that will expand in the coming weeks, the company said.
The social network will grow the feature to iPhone owners in other countries in the next few weeks, and then to Android phone owners.
Affordable and easy to operate, Joicaster is a useful syndication tool for streaming live video to multiple destinations. Read our rave review.
Watch out Periscope and Meerkat: Some Facebook members can now stream live video directly from their phones, viewing comments in real-time.
While these features are still in early phases, they show Facebook is determined to match and exceed YouTube as a video destination.
Expect the feature to be rolled out to all users once Facebook collects feedback from celebs and fans, and refines the experience.