Skytide Examines 2012 Predictions; Finds Video IP Traffic Growing
Late in 2011, video analytics company Skytide released a white paper making strong predictions for 2012, including that online video traffic would grow more than expected leading a capacity crunch. With 2012 half over, Skytide has released another white paper, "Mid-Year Review of 2012 Online Video Predictions," evaluating its earlier analyses.
Noting that Cisco has updated its VNI Forecast for 2011 to 2016, now predicting a 50 percent video over IP growth rate and a mobile video increase of over 100 percent this year, Skytide gives itself a rating of "Looking Good" for this prediction. Skytide doesn't mention where the capacity crunch is or when it's coming.
Skytide also predicted that federated CDNs will become a reality in 2012. The long awaited aggregation, however, is still on the horizon, so Skytide gives itself a "Borderline" rating on this one. In its own defense, it notes that Akamai and Edgecast have announced CDN federation platforms.
Skytide's prediction that adaptive streaming use would increase was a no-brainer, as was its prediction that MSOs and IPTV providers would offer over-the-top services, so it earned a rating of "Nailed It" on both of those.
The analytics company also got a "Nailed It" rating on a prediction that online video advertising budgets would rise. It cites a Forrester study that 70 percent of marketers plan to increase online advertising in 2012.
Visit Skytide's white paper page to download the full report. Registration is required.
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Strong online video demand will lead to a capacity crunch in 2012, predicts report.