Periscope Introduces Changes to Fight Off Facebook Live Video
Periscope doesn’t feel like the bustling live video social network it once was, no doubt partly due to a fierce live video rivalry from Facebook, but its creators aren't ready to throw in the towel just yet (or change direction, as Meerkat has done). Today, the company announced changes designed to make Periscope more appealing. First off, videos will no longer expire after 24 hours, as they do now. They'll be available permanently, accessible from the user's profile page or from links inside of tweets.
While videos will stick around by default, users will have the option to delete them by choice. The change won't happen for three weeks, but users who want to save their videos before then can type "#save" in the video's description when streaming.
Periscope is also adding a search bar, and allowing users to organize their videos into categories such as food, travel, and art. Users will need to insert a hashtag into their titles to add videos to a category.
Finally, Periscope is getting in on the drone action, partnering with DJI so that its Phantom models can stream live video. Will this be enough to lure people back to Periscope—and away from Facebook? We'll find out soon enough.
In order to battle Facebook Live, Twitter adds live video creation to tweets. While that's a smart move, the change eliminates the need for the Periscope app.
After the Mayweather-Pacquiao fight, many content owners saw mobile live streaming apps as a threat to their business, but the smarter move is to embrace them.
Hearts are the new currency, noted speaker Mike Park, who broke news on how brands can instantly sponsor timely Twitter videos.
Has Periscope already won the live video streaming app competition? The Periscope experience is far more pleasant.