Over Half of U.S. Homes Now Stream Video to the Living Room TV
The online video world has reached an important benchmark, says the business intelligence company the NPD Group: 52 percent of all broadband-enabled U.S. homes now have at least one television connected to the internet. The most popular connection options are video game consoles, followed by set-top boxes or stick devices, connected TVs, and Blu-ray Disk players.
Looking only at connected households, NPD finds they have multiple streaming options: They average 2.9 devices that can stream content to their TVs.
NPD sees this as part of the U.S.'s rise in connected devices. Homes now average 7.8 connected devices (for a total of 734 million connected devices in the country). In the last 12 months, Americans have gained another 64 million installed connected devices. The increase in connected TVs, set-top boxes, and streaming video services is spearheading this trend.
If this data sounds familiar, it might be because Parks Associates announced a slightly different figure in April 2015, that 50 percent of U.S. broadband-enabled households had an OTT video service subscription. Back in August 2011, Interpret LLC found that half of U.S. households had a streaming device in their living rooms, but not all of them were connected to the internet.
The NPD Group's data comes from a Q4 2015 survey of 5,000 U.S. adults, and is included in the company's Connected Home Entertainment Report. The report also looks at the share of brand ownership and online connectivity rates by device brand.
Millennials are least likely to see the value of pay TV services, but a demand for bundled offerings could help the cable and satellite companies.
But there's a giant gulf between having the ability to stream and actually streaming, research finds.