Over 61% Stream Online Video, Mostly in the Living Room: Limelight
Charting the rise of connected living, content delivery network Limelight released its report "The State of Digital Lifestyles 2018" today, and finds video streaming is still on the rise. In all, 61.1 percent of people stream online video, while 31.2 percent download it for offline viewing. Also, 7.7 percent rent or download DVDs.
Limelight's data comes from a survey of 5,000 adults in the U.S., U.K., France, Germany, Italy, India, South Korea, Singapore, and Malaysia who had either streamed video or music or downloaded software in the past month.
Video streaming is most popular in Germany, where 71.6 percent do so, narrowly beating the U.S. rate of 71.4 percent. Downloading is most popular in South Korea, where 48 percent watch offline. The download rate in the U.S. is 20.3 percent.
By far, the most popular place to watch streamed video is the living room, as people enjoy viewing it on their largest screen. Following that, the next most popular areas were in bed, while commuting, and in the kitchen.
In good news for advertisers, Limelight finds people prefer free ad-sponsored content to paid ad-free content. In every content category, people showed a preference for free content, but were most willing to pay for movies and TV shows, followed by e-books. They're least willing to pay for newspapers or magazines.
For more survey results, download the full report for free (no registration required).
Have we reached a tipping point? Hardly! We've already reached it—young adults watch much more online video than broadcast, says Limelight.
As people go online for more of their daily video, they have higher expectations than ever. Rebuffering is the top annoyance for many.
Forget HLS and DASH, says Limelight, and definitely forget HTTP. Its WebRTC-based solution could take the pain out of sports streaming.
People are spending more time online than they did a year ago, and young adults can't get enough video—but make people wait and they'll turn away.
The biggest growth area is in viewers who subscribe to two OTT services, which could show an emerging trend in interest for niche offerings.
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