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Kamera broadcasts the World Hockey Championships from St. Petersburg

This weekend Kamera Interactive starts broadcasting the Swedish NationalTeam's practices on the Internet. TV3's commentators will comment thebroadcasts. In addition to seeing the practices live, the Internet viewerscan also see everything "on demand".

- On the Internet we can broadcast programs that doesn't fit into thetraditional program guide, says Andreas Brosjö, project manager at Kamera.Internet TV also enables you to watch the practices at any time that isconvenient to yourself.

Kamera broadcasts all practices live from St. Petersburg. The broadcasts areavailable at a micro site produced by TV3 and Everyday.com. At the microsite a three-dimensional chat, produced by Vision Park, enables the viewersto talk to the players.

- The hockey fans can follow up on the players form and we hope that we canoffer our viewers a chance to chat with the players, says Pär Altan, pressofficer at TV3. Internet TV is an exceptional complement to the regular TVbroadcast and we see great potential in working parallel with both formatsin the future.

See the practices at http://www.tv3.se or at http://www.everyday.com

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