Giphy Creates an Exit Strategy for Vine Creators to Store Videos
Video sharing platform Vine is shutting down, but all that creative work doesn't have to disappear. Twitter announced last week it's shuttering the service and will keep the site up for the foreseeable future, but it seems likely Twitter will close it for good eventually. Looping video site Giphy has stepped up to help Vine creators store their work so it's never lost.
On a page called Giphy Loves Vine, the site offers simple instructions for creating an account and importing Vine videos. Videos are stored as looping GIFs and have the audio intact. While the move doesn't replace the sense of community that many enjoyed with Vine, it at least archives the creative effort that went into it.
Meanwhile, Rus Yusupov and Colin Kroll, the co-creators of Vine, are moving on with their next project, a live video app called Hype. Currently in beta but available in the iOS app store, Hype lets video streamers dress up their presentations with music, animations, and other on-screen elements. Videos can be shared with friends and social networks alike. Creators can mix in video stored on their device, and even add additional cameras.
Viewers also gain additional abilities with Hype. For example, they can like an on-screen item and create a border of stars around it. While the live video app market is already crowded, it's still early days and there's plenty of time for new breakout hits. If Hype succeeds, it's a good bet the creators won't sell it to Twitter.
While Vine's audience wasn't large, it was passionate. The death of the six-second video network leaves a surprisingly large hole in social media.
Platforms that got big by offering short messages are now supporting longer content: Twitter videos can last 140 seconds, and Vine is breaking the 6-second mark.
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