Brightcove and TubeMogul Release Q4 Online Video Report

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Newspaper sites are jumping on online video in a big way. That's one of the surprising findings in the report "Online Video & the Media Industry," issued by Brightcove and TubeMogul and covering the fourth quarter of 2010. The number of titles uploaded by newspapers grew 147 percent in the fourth quarter, showing that newspapers are not only comfortable with online video, but are going full-tilt.

It was broadcasters, though, who streaming the most minutes of online video in 2010: 1.7 billion minutes total.

The report also looked at audience reaction to online video and found that viewers are more engaged that ever before. Audiences are watching longer, which shows that viewers are more comfortable getting their video from their computers. Engagement jumped especially high for brand video-from 1:03 minutes on average to 2:03 minutes on average-showing that brands are delivering higher-quality content and are finding an audience for it.

The highest engagement times came from videos posted to Facebook and Twitter.

Brightcove and TubeMugul collected their data from an anonymous cross-section of Brightcove customers representing varied media industry segments and brands. Download the full report for more results.

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