-->

Brightcove and TubeMogul Release Q4 Online Video Report

Article Featured Image

Newspaper sites are jumping on online video in a big way. That's one of the surprising findings in the report "Online Video & the Media Industry," issued by Brightcove and TubeMogul and covering the fourth quarter of 2010. The number of titles uploaded by newspapers grew 147 percent in the fourth quarter, showing that newspapers are not only comfortable with online video, but are going full-tilt.

It was broadcasters, though, who streaming the most minutes of online video in 2010: 1.7 billion minutes total.

The report also looked at audience reaction to online video and found that viewers are more engaged that ever before. Audiences are watching longer, which shows that viewers are more comfortable getting their video from their computers. Engagement jumped especially high for brand video-from 1:03 minutes on average to 2:03 minutes on average-showing that brands are delivering higher-quality content and are finding an audience for it.

The highest engagement times came from videos posted to Facebook and Twitter.

Brightcove and TubeMugul collected their data from an anonymous cross-section of Brightcove customers representing varied media industry segments and brands. Download the full report for more results.

Streaming Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

TubeMogul: Pre-roll Video Ad Sales on Exchanges Are Booming

The company finds 35 percent month-over-month growth in the industry, says TubeMogul's senior director of marketing.

TubeMogul Debuts Private Exchanges for Online Video

The system gives more control to publishers, and aims to correct problems of scarcity and commoditization.

Brightcove and Ektron Expand Partnership for Marketers

With Brightcove widget, Ektron's customers can add video to their online marketing campaigns.

Brightcove Partners with LG for Connected TV Distribution

Reference application will make it easy for content owners to stream to LG's connected TVs.

Brightcove Launches Version 5 of Online Video Platform

New features allow customers to serve more viewers and work more productively

Brightcove and TubeMogul Look at the State of Online Video

Quarterly report examines the use of online video in the media industry.

Brightcove and Akamai Partner, Deliver One-Stop Solution for Global HD

Brightcove's customers will soon have seamless access to Akamai's HD Network

Companies and Suppliers Mentioned