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August Video Rankings: More in U.S. Watching Online than Ever

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The monthly online video rankings from comScore always include surprises, and this time it's that more Americans watched videos online in August than ever before. In all, 188 million U.S. internet users (87.3 percent of the audience) watched 37.7 billion content videos. They also viewed 9.5 billion online video ads.

Google sites, which include YouTube, once again took the top spot, with 150.2 million viewers watching 13.8 billion videos, for an average of 443.4 minutes per viewer. Yahoo sites took the second spot, with 55.0 million viewers watching an average of 58.6 minutes each. The top ten finishes with Microsoft sites (53.7 million), Vevo (49.3 million), Facebook (47.7 million), AOL (45.7 million), Viacom Digital (38.7 million), NDN (37.5 million), Grab Media (29.9 million), and Amazon sites (27.9 million). Facebook had taken the number two spot in July, but took a tumble in August. Turner Digital fell off the list, while Grab Media rose.

Americans watched 9.5 billion video ads in August, slightly lower than July's 9.6 billion. Google again dominated, showing 1.7 billion video ads to 29.6 percent of the population. Hulu had for a long time been the ad leader, but it took second place in July. Now, it's fallen to the fourth spot, showing a big decline.

The average content video length was 6.7 minutes and the average ad was 0.4 minutes, both numbers the same as the previous month.

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