AOL Announces August 13 Launch Date for HuffPost Live
AOL has announced a date for its ambitious streaming online video network, HuffPost Live. Viewers will be able to tune in starting August 13.
If the name doesn't ring a bell, that's because the streaming network was announced in February, 2012, as the Huffington Post Streaming Network. Apparently, that was too much of a mouthful, so in June it became HuffPost Live. Viewers will be able to watch 12 hours of live content 5 days a week in the beginning. AOL plans to expand that to 16 hours of live content in 2013, and to go live 24/7 at some point in the future.
The channel won't offer scheduled shows, but will instead focus on live discussions of stories taken from across all AOL properties. Viewers will be able to join the discussion by using a webcam.
"People are tired of being talked at; they want to be talked with," wrote Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group, in a blog post. "The news is no longer about a few people telling everyone else what happened -- it's about everyone telling everyone what's happening right now. And now. And now..."
Prior to launch, AOL has set up a page called HuffPost Live 3, 2, 1, where it's inviting viewers to record videos about topics that interest them. The network will use this to program discussions, and also to find regular guests for webcam discussions.
Huffington Post launched its live video service to much fanfare last week, but will it have staying power? We ask streaming producers and analysts for their take.
The AOL On app will deliver ad opportunities for brands running multiplatform campaigns.
AOL is climbing back on top, and quality online video (some of it created by Heidi Klum and Mark Burnett) is helping get it there.
Video hub gives viewers a central place to view AOL licensed and original programming; all content will be curated.
Agreement further positions AOL as a leader in premium branded video, providing entertainment and engagement.
Blinkx will power AOL's video searches, and gain 35 million hours of content for its video index.