New Survey: Streaming Services Reign Supreme with 51% of Americans Consuming TV Digitally

Nearly half of consumers respond to ads they see on streaming services, plus more than 1-in-6 who use paid streaming services have 5+ subscriptions

Take Streaming Media's Spring 2023 State of Streaming Survey

The teams at StreamingMedia.com and Help Me Stream Research Foundation are getting a jump on spring by releasing the Spring 2023 edition of the State of Streaming survey. This survey is our twice-annual look at the overall streaming industry. Take the survey today and help us understand just how the streaming landscape has shifted in the past six months.

Tubi Makes Debut on Nielsen's The Gauge as it Reaches 1% Total Viewing Minutes

According to The Gauge, which tracks monthly TV and streaming usage in the U.S., Tubi has reached 1% of total TV viewing minutes in February 2023, making it the most watched FAST (free ad supported television) service in the U.S.

Aluma: Netflix, Hulu, and Disney+ Most Essential to Streaming Subscribers

Being indispensable has its advantages

MWC2023: The Metaverse Will be User-Generated

Almost every major stand at MWC2023 in Barcelona features some version of the metaverse whether that's a digital twin or volumetric capture studio. Day 3 keynotes at MWC2023 focused on current challenges to building the metaverse and growing the metavers economy.

European Telcos Bark that Netflix and Big Tech Must Pay Fair Share–But Their Bark Lacks Bite

Speaker after speaker at Mobile World Congress heralded a new era of cooperation and openness with US-based big tech at the same time as pleading for the heaviest data traffic streamers to pay their way—and urging regulators to step in if they do not.

AWS, Microsoft, and Google Partner with Mobile Operators to Scale Web3 from Cloud to Edge

In this report from Mobile World Congress 2023, mobile telecoms operators are uniting with major cloud providers in a bid to make it easier to unlock the full potential of the edge compute revolution. The aim is to enable greater interoperability between carrier networks and between networks and the cloud via APIs to accelerate development of applications such as immersive mixed reality experiences and Web3.

Tubi Releases New Findings on Streaming TV Trends in its Annual Report, The Stream 2023: Actionable Audience Insights for Brands

Tubi Sees 44% Growth in Total Viewing Time, Surpasses 5 Billion Streaming Hours in 2022 and Reaches 64 Million Monthly Active Users

Samba TV’s State of Viewership Report Finds Linear Television Plummets to Seven Quarter Low as Cord Cutters/Nevers Make Up Majority of U.S. Population

Report Finds Streaming Giants Facing Tightening Marketplace with Increased Audience Competition and Content Discoverability Challenges

Supply Chain Barriers to Streaming's Great Rebundling

Is a Great Rebundling upon us, with all-encompassing über bundles of once-disparate streaming services with cable-high price tags soon to engulf the OTT world? If so, the biggest barrier might not be cost or lack of choice. According to Ateliere CEO Dan Goman, the content companies involved lack the infrastructure or head count to pull it off.

No Laughing Matter: Synamedia Finds Comedy Is the Most Pirated Genre

Value of entertainment piracy is 300% greater than sports with $400m+ revenue up for grabs in US alone by stopping piracy of ‘Spider Man: No Way Home', according to new data from Ampere Analysis

93 Percent of Media Subscribers Are at Risk of Cancellation Every Month

From Audio, TV, Sports, News, and Gaming, New Research from PCH Consumer Insights Uncovers Consumer Churn as a Significant Ecosystem Threat

Warner Bros. Discovery Announces May 17 Upfront at The Theater at Madison Square Garden

The Global Media & Entertainment Company Set to Unveil Advertising Offerings Across Iconic Portfolio of Premium Entertainment, Sports, News & Lifestyle Brands

Netflix Steadies the Ship with a Smaller Piece of the Pie

With Netflix' new ad-supported service included for the first time in its earnings results, there were encouraging signs that the streamer has stemmed the crisis that had seemed to engulf it after losing customers in the first half of 2022.

State of Streaming Autumn 2022 Report Launched

New report expands on details provided during recent Streaming Media West keynote

BBC’s Internet-Only TV Is a Threat, Not a Promise

The BBC is preparing to shut down its traditional television and radio broadcasts and shift everything online, but will do so only if the principal of universal affordable access is maintained.

While U.S. Households Subscribe to More Streaming Services than Ever, Customer Satisfaction Declines

J.D. Power has published a detailed and revealing new report highlighting recent trends in streaming preferences. The industry is in flux and may be heading into a difficult period, though there are also some positive findings.

As Netflix Goes Hybrid, Zype CEO Ed Laczynski Talks OTT's Ad-Tiered Present and Future

As last week brought the long-awaited, and arguably overhyped debut of Netflix's new ad tier, I had the chance to sit down with Ed Laczynski, CEO of enterprise OTT app and platform builder Zype—a perennial Streaming Media 50 honoree—to talk about what Netflix's move means in the context of the ever-evolving OTT monetization landscape, and get some perspective on longtime, current, and emerging trends. We also talked a bit about how will impact the current and coming ad inventory ecosystem.

Streaming-Based Political Advertising's Impact Growing in 2022 Midterms, New Study Says

With the 2022 midterms political ad spending set to hit a record $9 billion this year, the ubiquity of campaign advertising is almost inescapable on social media, TV, and online. One area where political advertising is also becoming omnipresent is on streaming platforms, and a newly released study by Effectv highlights the growing importance of streaming advertising for political advertisers as an essential complement to traditional TV.

Netflix Follows Broadcast-Centric Business Models After Years of Innovation

Netflix reported a strong third quarter after the market closed on Tuesday, with more growth anticipated in Q4 after its Basic with Ads tier launches November 1 in twelve countries as part of a wider development in the streaming ecosystem that will see streaming platforms engage with the metrics of linear broadcast for the first time.