BritBox Launch Will Pile More Pressure on Netflix
The "Best of British" SVOD launches domestically soon with content pulled from rivals including Netflix. But with BBC keeping content on iPlayer for 12 months, will it offer enough to get people to pay?
Half of Young People See Major Tech Sites as Too Powerful, Finds Viacom
Companies such as Facebook, Amazon, and Google are too powerful, agree half of today's young people, says a VidCon panel called "Youth Culture: Power in Progress."
Skinny Bundles Plus A-List Content Could Sway Cord-Cutters
Pay TV providers remain under pressure from cord-cutting but could use skinny bundle offerings to staunch the flow, finds a new report.
Facebook’s Video Strategy Shows Signs of Success: IHS Markit
In a finding that will support the case short-form content service Quibi is making to advertisers, mobile devices have become a key area of growth in terms of video consumption.
HBO Max Joins Multi-Billion-Dollar Content Battle
Sky and Netflix also announce moves to double down on original spend for pay TV and direct-to-consumer services
Netflix Subscribers Okay With Ads if They Get a Discount
For something that doesn't exist—and probably never will—the idea of an ad-supported Netflix tier gets a lot of attention.
Americans Spend 11 Hours 27 Minutes Daily on Media, Up 21 Minutes
Nielsen also breaks down how long different age groups search for something to watch on a streaming service. The average is 7.4 minutes.
MobiTV Takes $50M in Funding, Plans to Spur Growth Abroad
The company will use the money to drive growth in foreign markets and improve its Connect platform, which helps pay TV operators create IP-based services.
SVOD Services Correlate With Lower Rates of Video Piracy
Ampere Analysis shows a correlation between large drops in video piracy and the availability of unlimited streaming SVOD services.
Connected TV Now Makes Up 49% of All Streaming Ad Views
The rise in connected TV ad views continues: CTV made up 44% of all streaming ad views in Q4 2018. Three months later, that figure has grown to 49%.
Piracy Costs the U.S. Economy $29.2B Yearly, 80% From Streaming
Putting a price tag on the impact of digital piracy, the U.S. Chamber of Commerce estimates that global online piracy costs the U.S. economy $29.2 billion in lost revenue every year.
Quibi Sells $100M in Ad Inventory Well Ahead of April 2020 Launch
The mobile-only short form video network announced it has already taken in $100 million in upfront ad sales by selling category exclusives to major advertisers.
Amazon Rebrands Freedive as IMDb TV, Plans European Rollout
The ad-supported service will still be free, and new deals with Warner, Sony, and MGM are helping bolster its catalog with more recent blockbusters and catalog titles.
Comcast Advertising Creates Initiative for Addressable TV Ads
Addressable advertising will be coming to pay TV services in a big way, and Comcast Advertising is leading the charge.
Gracenote Creates Video Popularity Score to Deepen Engagement
Automating the process of identifying hot shows, entertainment data company Gracenote today unveiled the Video Popularity Score.
VidAngel Gets Potential Death Blow With $62.4M Judgment
A jury hit VidAngel with a $62.4 million fine for violating Hollywood studio copyrights by creating unauthorized reproductions from DVDs.
Comscore Sees Trouble for vMVPDs as Growth Slows and Prices Rise
Pure-play virtual MVPD services are growing, but at a dramatically slower rate than they were last year, a report on OTT viewing habits shows.
MadHive and Inscape Partner to Blend OTT and Linear TV Ad Buys
Advertisers can run cross-platform media campaigns that serve linear and streaming viewers, benefiting from real-time analytics that let them optimize their placements.
OTT Revenue Growing By $17B This Year, Reaching $159B By 2024
Subscription services are the biggest piece of the pie, and have been since 2014. Between 2018 and 2024 SVOD revenues will climb by $51 billion.
Pay TV Subscribers Are Growing, But Revenues Are Falling Fast
The number of pay TV subscribers will grow by 380 million from 2010 to 2024, but total global revenues will fall by 14% to $177 billion during the same period.