Live Channels Not Part of Many Households' Streaming Strategies
Streaming video entertainment grows more popular each quarter, but will live channels be a part of it? "Live is dead," declares senior analyst Craig Moffett.
Instagram Takes Aim at TikTok With Reels, Launching in Brazil
Reels looks a lot like TikTok, and invites members to create 15-second music videos they can share with their followers.
Subscription Fatigue Will Damage All Players, Warns Survey
Whether it's new subscription entries like Disney+ and Apple TV+ or established services like Netflix, they'll all feel the effects of consumer subscription fatigue.
CTV Advertising Will Be a $10B Industry by 2021, Says eMarketer
The move to online viewing will give a large boost to the connected TV advertising market, which will grow to $10.81 billion in 2021.
Streaming Video Quality Way Up But Not for Ads, Says Conviva
Even as streaming quality goes up, video ad performance is suffering. The report also looks at the connected device market and finds Roku still king.
HBO Max Launching in May With 10K Hours and a $14.99 Price Tag
AT&T plans to invest $4 billion in HBO Max over the next three years, and believes it will be profitable by 2025. By that time it hopes to have 80 million subscribers.
Hub Survey Finds OTT Subscription Fatigue: 66% Dropping Subs
With high-profile OTT services launching in the near future, how will households cope with the growing demand on their wallet? By dropping subscriptions.
Sony Shutting Down PlayStation Vue; First vMVPD Casualty?
The company cited the expense of network contracts as a key reason it will shut down the four-year-old subscription service in January 2020.
Average Viewing for Streamed Video and Broadcast Video Now Equal
Have we reached a tipping point? Hardly! We've already reached it—young adults watch much more online video than broadcast, says Limelight.
Verizon Will Offer Free Disney+ for a Year to Some Customers
Verizon 4G LTE and 5G unlimited wireless, as well as Fios Home Internet and 5G Home internet customers, will get a year of free access.
Quibi, T-Mobile Announce Partnership, Although Details Are Scarce
The short-form mobile video service will partner with T-Mobile for its April 2020 launch, but what that means is unclear. Can subscribers expect a discount?
Akamai Creates Edge-Based API to Combat Piracy by Blocking Access
CDN Akamai announced enhancements to its Intelligent Edge Platform designed to improved security, and one could give video content owners an advantage over pirates.
Consumers Would Prefer Streaming Service Bundles: Survey
Households subscribe to more streaming services than they did a year ago, but they're having trouble managing them all. The biggest hassle? Too many passwords.
Device UI Important to Consumers When Making a Purchase: Parks
Apple TV and Roku lead in providing easy interfaces for customers, an important feature for streaming video service satisfaction. However, people will leave if they can't find enough to watch.
Video Download Speed a Poor Indicator of Mobile Video Experience
Mobile carriers use download speeds to promote the video quality of their networks, but video download speeds and streaming video quality aren't always related.
68% of Marketers to Increase Digital Video Spending, Says Report
A recent report says marketers plan to increase their digital ad spend significantly, and one of the big winners in that area is digital video.
Amazon Brings Unlimited Kids' Video, Book, Game Service to Canada
Amazon is bringing its subscription offering for 3- to 12-year-olds that combines video, books, and games, to Canada.
Group Nine Acquiring Popsugar, Adding Scale and a New Demographic
Group Nine announced it will acquire Popsugar, which will help it grow reach for advertisers and tap into a new, largely female audience.
U.S. Households With 2 or More OTT Services Rises to 46%: Parks
One streaming service isn't enough for nearly half of broadband-enabled households, as niche services fill a void in their entertainment lineup.
Half of Video Ads Now Streamed to Connected TVs: Extreme Reach
The industry has reached an important milestone: 50% of all video ad impressions are now served to connected TVs.