Fubo Brings Live European League of Football to Fubo Sports Fast Network With Multi-Year Agreement

FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, and European League of Football (ELF) announced today a multi-year agreement for distribution on Fubo Sports, Fubo's FAST channel, available on streaming and over-the-air (OTA).

Sneak Preview: Origin to Edge: Video Caching and Content Delivery

On Tuesday, May 20, Mark de Jong, Chairman, CDN Alliance, will moderate the Streaming Media Connect May panel "Origin to Edge: Video Caching and Content Delivery," with an all-star lineup including Warner Bros. Discovery, Sky, and BuyDRM discussing the benefits of edge caching and distributed architecture for live sports, personalization, security, anti-piracy, and more.

Sports and Short-Form Keys to Accelerating Europe’s FAST Growth

Sports are an "accelerator" for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith Bedford, GM EMEA at CTV data company Wurl. "As studios and sports broadcasters struggle to tie in major upfront deals and connect with younger audiences, new models for revenue and content discovery will be required," he says. "Short-form video could be one way we start to see sports content companies garner interest and boost engagement for their long-form and TVOD (transactional video on demand) businesses."

Don't Overlook Local: Zeam Founder Jack Perry Discusses Why Viewers Turn to Local TV for National News

Advertisers may be wondering more than ever how much their money can buy them in this fragmented media environment as worries about a weaker Upfronts season grow. One area, nevertheless, cannot be disregarded: local broadcasting. According to recent poll data from the streamer Zeam, consumers use local, even outside their markets, during crucial times to help fill in the gaps left by national media. In this Q&A, Zeam Media founder Jack Perry discusses these findings in further detail, including ways that national broadcasters can integrate local coverage to improve the quality of their offerings and how local broadcasters can reach new demographics.

Future Today Takes Center Stage at IAB NewFronts 2025

-Future Today Expands Fawesome's Premium Content Portfolio with partnerships with Gusto TV, Pangea Entertainment and Bold Baking Network-Launch of Chuck E. Cheese Media Network to Deliver Content on HappyKids and Standalone FAST App-Powering Privacy-Safe, Interactive Ad Experiences Across CTV

NBA, DAZN, Mtech, WTFast, Hub Will Talk Next-Gen Sports Streaming at Streaming Media Connect

On Thursday, May 22, the NBA's Michelle Auguste, DAZN's Joe Caporoso, MTech's Matt Stagg, and WTFast's Darcy Lorincz will join Hub's Jon Giegengack for the Streaming Media Connect May panel "Highlights First: Gen AI, Gen Z, and Next-Generation Sports Streaming." As a new generation of highlights-first fans moves into the sports fandom mainstream, sports broadcasters need the agility and tech-savviness to produce and monetize personalized, short-form sports content at scale that meets the experiential demands of Millennial and Gen Z fans. If you're a sports rightsholder and you're not gaming out how to bring a personalized SportsCenter to every viewer, you're looking at where the puck was and not where it's going.

Samsung Ads Reveals Interactive Ad Formats, the Samsung Television Network, and Full-Funnel Performance Solutions at NewFronts 2025

Samsung TV Plus Unveils Exclusive New FAST Partnerships with the Jonas Brothers, Spotify, and Top Creators Mark Rober and Dhar Mann/ New Suite of Action-Oriented, Data-Driven Solutions Reinvents the TV as a Performance-Driven Powerhouse.

In AI We Trust? AI and Content Authenticity

On Thursday, May 22, Nadine Krefetz will moderate the Streaming Media Connect May panel "In AI We Trust? AI and Content Authenticity," featuring Think Alchemy's Andy Beach, I2A's Renard Jenkins, and Stringr's Lindsay Stewart. As generative AI is finding its way into streaming in many ways, this panel looks at two popular use cases: deep fakes and captioning. We'll discuss initiatives like C2PA to address emerging content authenticity issues and evaluate the current state of the art and tech.

Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech

On May 21, Streaming Media's Nadine Krefetz will moderate the Streaming Media Connect May panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech." SGAI arguably combines the advantages of CSAI and SSAI and allows for more targeted ads and better technical delivery, which is a boon to FAST and other AVOD platforms. Who is using SGAI now, how effectively are they implementing it, what can it do for you, and how likely is it to move into the ad-supported streaming mainstream?

Canela Media CMO Oswald Méndez Discusses Club Canela, a Breakthrough In-App Rewards Program

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its goal is to strengthen its relationship with Canela.TV users and to provide brands with fresh, creative ways to interact with these audiences. In this Q&A, Oswald Méndez, CMO of Canela Media, outlines Club Canela's unique details and benefits. 

Survey Says: Adtaxi and IAB Assess Media Viewership Shifts and Ad Spend Trends

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi's report focuses on audience migration while IAB's naturally zeroes in on trends in ad spend.

Digital Video is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB

Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth

Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent

Future Today Marketplace Supports Next Generation Audience Buying and Utilizes Privacy Compliant Solutions for Targeting and Measurement

The End of the Beginning? Ready to call the bottom on pay TV

Q1 headlines: Interest in Multi-view; What Value Privacy; and the Grocery Retail promise

Doubling Down on Live Linear Programmatic Advertising

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically in real time. This means an advertiser can see when viewing is surging and double down to serve ads during key moments. This feature will be available for programming on ESPN, MLB Network, FS1, and the Tennis Channel.

Deepdub’s Oz Krakowski Talks Expressive AI Dubbing, Global Monetization, and Live Translation at Scale

In this interview with Streaming Media contributing editor Jan Ozer, Oz Krakowski, Chief Business Development Officer at Deepdub, discusses how the company delivers emotionally rich AI dubbing for media and entertainment clients. From crime documentaries to sports and theatrical releases, Deepdub's hybrid approach blends machine learning with creative talent to localize content at scale while maintaining quality and nuance.

New Altman Solon Report: Gen Z Sports Viewership on the Rise in the Middle East

According to recent research by Altman Solon's Global Sports Survey, sports in the Middle East are experiencing previously unheard-of growth due to strong engagement from younger followers and creative, new investment vehicles. In this Q&A, Altman Solon Partner Andreas Tiefengraber details some of the unique regional elements that have spurned this increase and how broadcasters in other markets can use similar tactics to increase sports viewership amongst younger demographics

NAB 2025: 3Play Chief Growth Officer Lily Bond Talks Accessibility, Localization, and Service Expansion

In this NAB 2025 interview with Streaming Media contributing editor Jan Ozer, Lily Bond, Chief Growth Officer at 3Play Media, discusses how the company has evolved from one of the earliest captioning providers into a full-service accessibility and localization partner. With 15 years in the business, 3Play now offers captioning, subtitling, audio description, and hybrid AI/human dubbing services for customers looking to comply with accessibility laws and expand into global markets.

Sneak Preview: Streaming Media 2025 with Conference Chair Andy Beach

Streaming Media returns to the west coast October 6-8 for Streaming Media 2025 in Santa Monica. In this interview Conference Chair Andy Beach, former CTO of Microsoft, offers an advance look at the conference's mix of tech, monetization, and content strategy, and explains why this is the show the streaming industry needs now.

NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetize CTV premium ads from the moment you turn on your TV."