Successful Multi-Platform Publishing Requires a Solid Media Management System
Another exciting year in the most exciting industry of all. At Lightcast.com we simply love what we do, and still, nothing excites us more than the media projects of our clients.
The launch of our new media management system – the Lightcast Media Cloud – and the subsequent Awards, such as winning the American Business Award for the best content management system of the year, taught us that intuitive workflows for media management has become increasingly important to publishers.
While we strongly focused on frontend tools over the past years, such as the continuous improvement of our TV app templates and APKs for all major OTT platforms, we have lately invested heavily into the progression of our media management system – the Media Cloud. It is the very SaaS product and interface our customers use on a daily basis in order to upload, transcode, manage and publish all things media: video, audio, live-events, linear streams, VOD-to-LIVE, LIVE-to-VOD, and all media assets’ associated metadata, images and sidecar files.
As with all good software products and technologies, we always have to listen closely to our customers. As a result, providing the capability to automate workflows, save custom workflow presets around upload and publishing, and to create and update navigation structures via our media management system in real-time across all publishing properties, became a key focus for us based on market demands.
If there is one thing we can highlight from our enjoyable journey with all of our amazing customers around the world in 2018, it would be that “better real-time control means faster response to viewer demands, which leads to greater success for any publisher”. This led to the strong investment into the Media Cloud CMS this year which will continue in 2019 – a year we expect to break all records. Again.
10616 Metromont Parkway
Charlotte, NC 28269
Phone: +1 (704) 910-2434
This article is Sponsored Content
Today's video consumers want it all. High-quality content on their preferred devices. Watch-on-your-own-time functionality. Access so easy they don't have to think twice. Content personalized just for them.
As 2018 nears to a close and with the largest IBC ever just wrapped last week, three key movements in the Digital Rights Management market have come to light. In the first scenario we see a massive movement towards standardized containers like FMP4 in HLS and CMAF for the deployment of "Consumer DRM" including Apple FairPlay, Google Widevine and Microsoft PlayReady.
Our industry-defining list takes a slightly new format for 2018. Here are the 50 most important companies in the online video industry, the ones leading us into the future. Making it onto the list is now even more of a challenge, as it should be.
When Encoding.com launched in October 2008, no one in the video space was even using the word "cloud" let alone deploying large-scale content operations on cloud infrastructure.
When video content became available for streaming on a variety of devices, viewers were simply excited to have access and to consume programming even if the quality was lower than traditional broadcast.
Presenting our 2018 list of the 50 companies doing the most interesting and innovative work in streaming video. We're shining a spotlight on the companies that enable the creation and delivery of today's video revolution.
To some extent, the security technologists have muddied the waters with generations of product that demanded proprietary formats, esoteric interfaces and a tendency to hide topics in a veil of secrecy that obscures the key logic and principles.
Heroes of the ‘streamverse' on our elite 2018 Streaming Media 50 list share their insights in the annual VIEW FROM THE TOP.
While cord-cutting is on the rise, traditional broadcast still has some advantages over streaming. First and foremost: it ... works.
Today's OTT content delivery ecosystem has changed the industry drastically, perhaps most significantly by presenting broader opportunities to build powerful and lasting relationships with viewers.
Consistently streaming superior video quality over the internet is hard. Hard for on-demand titles and even harder for low latency live. A big enough problem for the industry's biggest players to pre-pay a group of Emmy Award researchers to build a platform that didn't exist 22 months ago. Today, it is affecting the streams of tens of millions of US subscribers.
Streaming viewers expect to access content at any time, in any place and on any platform. At the same time, research indicates that consumers do not have much more incremental time that they can spend watching video. There is a battle raging where the prize is the attention of consumers.
It's no secret that the growing complexity of the global media and entertainment industry has made it harder to deliver content in the traditional way and maintain direct control over rights negotiation, quality levels and delivery formats.