RADIANT MEDIA PLAYER - Executive Predictions for 2018
When Streaming Media asked if I wanted to participate in the 2018 executive predictions I answered no. Anything that relates to chance I just run away from. I can never get the coin to flip on the “right” side. When they objected that it was a popular section of their magazine I said to myself: “what? people are going to read about this on top of that”. I slept over it and had a vision that night of receiving an academy award. So, I called back and said yes. A couple of things I can also remember from this vision:
- Developers will be the next decision makers: technical complexity has increased over the past few years in the online video industry. Having a team of savvy technical people has no price. They should tell you what to do, because they will be the ones responsible for making your service a great service.
- HLS should continue dominating over DASH. Using DASH could require paying royalties and it is still not available in iOS Safari. With fmp4, HEVC and DRM becoming widely available in HLS most use-cases for streaming should be covered.
- Is a new codec dilemma upon us? HEVC vs. AV1 – HEVC vs. AVC. I will tend towards a yes.
- Who is your average viewer? High mobile usage and emerging economies gaining wide access to the Internet should raise the question of what kind of bandwidth your average viewer can really enjoy ... and what kind of experience you want her/him to have.
CEO | RADIANT MEDIA PLAYER
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GUNSLINGERS UNITE: AN INTRODUCTION TO THE 2018 ONLINE INDUSTRY VIDEO PREDICTIONS
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