How to Leverage Interactivity in Corporate Streaming
How is enterprise streaming effectively leveraging interactivity? Erdal Kilinc discusses the ways his company Deal Room Events has discovered that interactivity has benefited its clients in dynamic and unexpected forms that incorporate marketing, media, and customer engagement.
Page 1
What are some new ways that enterprise streaming is leveraging interactivity? Chris Pfaff, CEO, Chris Pfaff Tech Media, Producers Guild of America (PGA), VR AR Association (VRARA), speaks with Erdal Kilinc, CEO & Co-Founder, Deal Room Events, about the unique ways that his organization works with enterprise customers.
“You do some very different things with enterprise customers,” Pfaff says to Kilinc. “What's been your experience in terms of the maturation process? And maybe you can give us some examples of some of the people you're working with.”
Kilinc talks about how the distinctions between media and marketing channels are becoming blurred and are evolving into something like a dynamic hybrid incorporating many different elements. “Media is a marketing channel, right?” he says. “And events are another marketing channel. Now with online events, events and media together is becoming like another channel. So we had corporates running their internal events…team building events or roadmap events, etc. And then we had big global companies that had mergers so that they wanted to build a culture using the platform so people can contact their HR manager…and then people were able to book one-on-one meetings. And we also had some corporates using our platform to do showcases and product launches.”
The ways that these channels are now being integrated with a hybrid mix of marketing, running events, and engaging partners and customers have distinctively surprised and satisfied some of the companies that Deal Room Events work with. He provides an outstanding example. “We had a Finnish company that wanted to run a one-day webinar,” he says. “And [with] that agreement, they were expecting around a couple of hundred people.” But Kilinc notes that around a week before the event the attendee numbers had soared beyond expectations. He alerted them to the fact that their invoice for the work would be much higher than originally projected. He asked if they were sure they wanted to proceed. “They were like, ‘no, no, no, don't touch it. It's great,’” he says. The company immediately saw the value in collecting so many verified leads despite the increased cost and scale of the webinar. “They were extremely happy that now the marketing teams were focused on running events, running content, and engaging their potential partners or customers,” he says.
“Yeah, and that's exactly where I see this going,” Pfaff says. “The scale issue is not so much the issue; it more seems to be the quality of experience and the quality of service.”
Learn more about enterprise streaming at Streaming Media West 2022.
Watch full-session videos from Streaming Media Connect 2022.
Page 1
Related Articles
An inevitable question for any streaming strategy or workflow is "Will it scale?" When it comes to incorporating interactivity, promoting it, and delivering interactive experiences that are satisfying both for large-scale streaming audiences and the brands behind them, this question is more mission-critical than ever. In a recent panel at Streaming Media Connect 2023, B Live's Jay Kopelman, Bulldog DM's John Petrocelli, and LiveX's Corey Behnke break down the problem and the challenges facing streamers and brands when it comes to making streaming interactivity is popular and profitable for all its stakeholders.
The demand for internal and external virtual meetings and events in the enterprise has grown exponentially in the last three years. How can streaming service and platform providers help enterprises navigate their options and manage costs and expectations? Experts from LinkedIn and EY offer key insights from their panel at Streaming Media Connect 2023.
Telestream's Scott Murray discusses how the Sherpa live event production technology Telestream acquired in 2021 has transformed its approach to internal meetings and corporate events and enabled new hybrid and virtual event production models for their clients as well in this talk from Streaming Media West 2022.
Sage Event Management Creative Producer Blue Melnick explains his approach to enhancing the viewing and engagement experience for in-person and remote audiences at different types of hybrid events in this clip from Streaming Media West Connect 2021.
Last year, I wrote about some of the new interactivity features that I was starting to incorporate in my webcasts on the IBM platform. In this article, I'm going to discuss ongoing issues and opportunities with the polls and registration gate, plus two new features: slides and captions.
Traditionally, producing fully interactive webinars has required pricey dedicated services that offer Q & A, polling, participant management, external links, and other features unavailable on mainstream streaming platforms. This article looks at how to leverage new features in IBM Cloud Video to deliver a webinar-like experience.