Streaming Media

Discover all there is to know about the business and technology of onine video at Streaming Media East.
Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on Google+ Streaming Media on YouTube
Sponsors Superguides
For information on sponsoring a Streaming Media Superguide or Industry Whitepaper, Click Here
Gold Sponsors: Haivision, Wowza Media Systems, Mirror Image Silver Sponsors:, Osprey by VarioSystems, Epiphan Systems, Matrox, Chatroll

What’s really at the heart of an informed buying decision? References, especially on big purchases. When shopping for a major purchase be as informed as possible, and not just from the supplier interview process. 

We decided that in this year’s Sourcebook (2015) we’d launch a new annual Superguide: the Case Study Superguide. This is where you’ll find companies that have self-selected their participation in this sponsored supplement. The companies participating are very eager to tell you about their successes and have put a lot of resources into making these case studies openly available to you ... their potential future case study. They want to earn your business by proving to you that they have what it takes to help make you successful in an exploding market that is a moving target. If you’d like to contact one of these companies, you’ll find all their information on the last page of this publication, or you can always contact us directly for a personal introduction


Gold Sponsors: Haivision, RGB Networks Silver Sponsors: Telestream, Level 3, Wowza Media Systems, Intel

A Down-to-Earth Look at Cloud Video

If 2014 was the year that cloud computing for video reached the tipping point, then 2015 will be the year that it becomes the rule rather than the exception. For everything from acquisition to delivery—almost everything from the camera onward—the cloud offers myriad advantages over on-prem solutions, and this year you’ll be hard-pressed to find a video publisher of any size who isn’t using it for at least some of their workflow in the cloud.

Some media companies will use the cloud for just a few processes, while others might employ cloud solutions for virtually everything, including acquisition, storage, encoding/transcoding, packaging, and delivery. But whether you’re looking to the cloud to help with one part of your workflow for seeking a soup-to-nuts solution, the articles in this Cloud Video Superguide can help you assess your needs and determine what will work best for your unique situation.

Let’s face it—there’s no one-size-fits-all solution. But each of the companies represented in the Superguide have shared their considerable experience and expertise to help you find the answers you’re looking for, perhaps to questions you didn’t even know you had.

And that’s what the Streaming Media Superguides are all about: Helping you find the answers to your most crucial questions and solve your most vexing problems. Each Superguide in 2015 has a different focus; taken together, they’ll provide both a high-level overview and a deep dive into the biggest issues facing streaming video publishers of all stripes.

Here’s what you can look forward to in the Superguides for the rest of 2015:

• March: Real-World Case Studies From Across the Industry

• April: Advanced Encoding and Formats

• May: Live Streaming

• July/August: MSO Platforms

• September: Multiscreen Video

• October: Enterprise Video

• November/December: Transcoding, Serving, and Delivery

What do you think about cloud video? We want to hear from you. Please give us your feedback on this Superguide by sending a note to our team at

–Joel Unickow • Publisher

Platinum Sponsor - BuyDRM Gold Sponsors: Vindicia

From the Publisher's Desk:

In October, when we covered HBO’s announcement that it would be launching an online-only streaming service, I got into an interesting debate with one of our writers. He argued that this signaled the tipping point of how video content was being consumed and said that traditional broadcast was all but swinging from a rope. I believe there’s something else at play...

Platinum Sponsor - BuyDRM Gold Sponsors: Dash Industry Forum, Digital Primates, Wowza Media Systems, castLabs, UStream, Verimatrix, VisualON

DASH’s Time Has Come 

By now, you’ve probably read enough to understand what DASH is and why it’s important. But let’s boil it down to the most important points: DASH is an adaptive bitrate streaming technology for delivering multimedia—i.e., video. It’s a codec-agnostic technology designed to partition and deliver congruent pieces of a multimedia file to a client, using HTTP. Along with network conditions and other variables, the receiving device (such as a smartphone, tablet, set-top box, smart TV, or computer) dictates which “chunks”—each of which contains a different resolution and bitrate—to deliver to ensure uninterrupted play of the file as a whole. Of course, adaptive bitrate (ABR) streaming has been around for a while. If you ever watched a cat playing a piano and it got fuzzy for a few seconds, you experienced a version of ABR. But was it DASH doing the heavy lifting? Almost certainly not. That’s changing...

Sponsors: Akamai, iStreamPlanet

Do you have a 4K TV? Chances are more than good that you don’t. Meanwhile, the online video industry can already deliver content for it, and in some cases even beyond. The problem isn’t an encoding profile that can cram as many pixels through a wire as fast as possible, it’s delivering to an ever-splintering landscape of devices. While the most popular online resolution is still 1366 x 768, we are really still talking about 14" notebooks, 15.6" laptops, and 18.5" monitors. I’m writing this on a 2560 x 1440 monitor, and it’s no wonder I typically don’t watch video on it full screen, or that my eyesight is getting worse for that matter—nothing is really that sharp. At the time of writing this, the iPhone 6 hasn’t hit the market, and there’s all kinds of speculation about what the display will be—1704 x 960, 1472 x 828, 1332 x 750, 2208 x 1242...I mean really...

But we aren’t just talking talking about pixels here, or aspect ratios, device processors, and bandwidth, though they all certainly play a role in the video experience. At the real heart of the matter, away from the algorithms, is the business of delivering the best experience to the customer: face it, you’re selling content. As a content owner, you could settle on the most common resolutions, but with the speed at which new devices are hitting the market, that’s not a good business decison. When it comes to the coming generation, those who’ve been bottle-fed on screens, the latest is the best; if your content doesn’t look great on the newest devices, you can kiss your market goodbye. So how do you plan out your multiscreen strategy? Well, you don’t. You pay a tech company that has figured that out a system to do it for you, and you check their references. And that’s where this Superguide comes in. You’ll find contributions from companies who live and breathe this stuff, whose ultimate goal is to make sure all your content plays—and looks great—on all devices. We hope you enjoy what they have to say, no matter how you are viewing it.

Sponsors: Matrox, Telestream, Wowza

Putting together a live streaming event is like trying to figure out what to put on the enormous burrito at your local fresh-Mex restaurant. 

There are so many options that it’ll take years to try them all, but usually you’ve got about a week, or if you’re really lucky, an entire month. Not only are we dealing with a lot of moving parts, we’re dealing with several different interconnected machines, each with their own moving parts. That's where this Superguide comes in. This installment, the Live Streaming Superguide features leading solutions that will get the job done seamlessly, reliably, and cost effectively...

Sponsors: MediaPlatform,Ramp,VBrick,Kaltura, Helix, Elemental, Qumu, uStudio, Sonic Foundry

 Reducing Latency in the Enterprise

It would be hard to argue that enterprise video wasn’t the saving grace of the online video industry when the dot-com bubble crashed. With all the speculation that online video promised for an internet TV revolution back as early as the 1990s, it didn’t take long for corporations to realize they could increase their own bottom line with online video easily, by reducing travel for training staff and customers. 14 years later, we can pretty much say the same thing. While OTT video is still the “Wild West” with sporadic monetary successes, online video has permanently transformed the way business operates and will continue to do so.

Collaboration, communication, and documentation have been the mainstay of use by large organizations, but uses continue to evolve— and quickly. Pervasive use of video throughout an organization is certainly the current affair, and finding the ROI for investing in a strategy that allows everyone to capture, organize, and share the content is being hammered out on boardroom tables across the world. IT departments are thrilled—it’s providing job security. With the moving target of mobile playing such a dominant force in content consumption and even acquisition, getting everything to “play nice” in a technology sandbox, while minding the bottom line, is as challenging as pushing an elephant through a keyhole.

It’s going to get worse before it gets better, too: Storage issues, indexing, searchability, closed captioning, translation, security, and of course the looming “corporate censorship process” are all major ongoing issues.

The good news is that for the most part, the enterprise still sees the greatest value in on-demand video, save those live webcasts and real time meetings, of course. But “latency,” to use the term loosely, is still a big issue. Just how fast can your video workflow be from capture to consumption? That is the challenge, technologically, and administratively. So, how are you going to fine-tune your enterprise video strategy to be on the cutting-edge as the world around you accelerates?

While all these questions are most likely already on your mind—and I’ve probably done more harm to easing your mind than good—the purpose of this Superguide is to give you direct access to significant companies that build enterprise solutions and have proven track records with real customers. There’s enough data out there to show that the enterprise video spend is going to double within 5 years from where it is today, but just read Tim Siglin’s recent “The State of Enterprise Video 2014” at if you have any doubts. The real question is how are you going to keep up with the Joneses? This is where I’ll leave it to the pros...

Sponsors: Akamai, DVEO, Envivio, Verimatrix

A New Year's 'Resolution'

Each new year, we all make promises to ourselves, and this January at CES, the biggest promise was 4K, which for the streaming industry is a defining moment. Though it will take time for the home theater enthusiast to catch up to what our industry can already deliver, there’s absolute certainty now that we are at the end of the road for video media being stored and sold on disks—Blu-ray is the end of the line for optical media. With YouTube, Netflix, and Amazon already making 4K announcements with content partners this year, it’s now just a matter of consumers upgrading our pipes and screens. Considering “disposable” is the new “affordable” when it comes to mobile devices, it won’t take long. For our industry, I think this is one promise that we are going to live up to, once the OTT market settles down and finds a level of normalcy... 

Platinum Sponsors: Brightcove, Kaltura
Gold Sponsors: Kyte, Twistage
Sponsors: Cantina Consulting, KickApps, Limelight, Sorenson Media, TalkPoint, HandbookLive, MediaPlatform

Video was once the rarest of species on the internet, more myth than reality, oft-sought but rarely seen. Today, the online video population has exploded, and internet explorers need a handbook to help them identify the species of solutions that will help them get their own videos published and viewed, lest they send their content out into the wild, never to be seen again.

Enter this year’s installment in the Streaming Media Innovation Series, The 2010 Field Guide to Online Video Publishing and Promotion, which gives you the opportunity to get your message directly in front of decision-makers, content creators, and marketers hungry for information about not just getting their video online, but getting it noticed.

Platinum Sponsors: Accordent, Brightcove, Kaltura
Gold Sponsors: HaiVision, Ignite, Limelight, Origin Digital, Qumu
Sponsors: Kontiki, Tandberg, Twistage

One of the surest ways to improve an organization’s bottom line is to utilize online video for both internal and external communications. And unlike days past, when video communications were reserved for large-scale events, solutions are now available that make video the cost-effective choice for everything from executive announcements and external marketing to departmental presentations and small group training sessions. But there's no one-size-fits-all solution, and this year's installment in the Streaming Media Innovation Series, The Enterprise Challenge: Solutions and Strategies for Creating, Managing, Publishing, and Distributing Video, showcases some the wide range of solutions available, as well as best practices for enterprise video.

Sponsored by Internap

Streaming Media Executive Vice President Dan Rayburn examines the realities behind TV Everywhere.

Sponsored by Internap

Streaming Media Executive Vice President Dan Rayburn examines the Importance of Good Reporting and Analytics in the Video Ecosystem.

Sponsored by Internap

Streaming Media Executive Vice President Dan Rayburn examines ways to cut your delivery costs by taking advantage of all the elements of the content delivery ecosystem, with a special emphasis on transcoding, delivery protocols, and content management systems.

Platinum Sponsors: Internap, VBrick
Gold Sponsor: Tremor Media
Sponsors: Digital Rapids, ExtendMedia, Influxis, Kulabyte, Level3, Onstream Media, PermissionTV, Pi-Cast, ViewCast

Everyone from established major media outlets to upstart Web 2.0 ventures—and even enterprises and educational institutions—are looking for the best way to get their video in front of as many eyeballs as possible, using the internet as the delivery pipeline. Enter this year’s installment in the Streaming Media Innovation Series, a collection of white papers and case studies called How to Profit from Internet TV: Technologies and Strategies for Monetizing Your Content.

Platinum Sponsors: Accordent Technologies, Internap Network Services, Sonic Foundry
Gold Sponsors: Akamai Technologies, Inc., Ignite Technologies, Inc., Level 3 Communications, Inc., Real Networks, Inc.
Sponsors: Accela Communications, Inc., Barix Technology, Inc., Influxis, TalkPoint, VBrick Systems, Inc.

Think the video revolution is limited to user-generated content and online movie downloads? Think again.

And you’d better think fast, because learners of all kinds—whether college students, outside sales forces, or technicians in the field—are increasingly demanding the ability to receive both traditional academic courses and training materials on video. They also expect that video to work as seamlessly and easily as YouTube and with the portability of their iPods, but with the kind of interactivity and supplemental materials they’d receive in a traditional classroom.

All of which means that academic institutions and enterprises alike are looking for the most advanced, efficient, and cost-effective ways to teach and train online. This year’s Streaming Media White Paper, Online Learning: Textbook Strategies for Video Education, focusses on leading solutions that excel at making the grade. This is mandatory reading that you just may be tested on.

Platinum Sponsors: thePlatform, VitalStream
Gold Sponsors: Maven Networks, Inc., Vividas
Sponsors: iProbe Multilingual Solutions Inc., Itiva Digital Media, Limelight Networks, MediaExcel Inc., Monetize Media Inc.,, WebSideStory, Inc.

2006 will go down in streaming media history as the year that broadband entertainment entered the mainstream. That's due in large part to the kinds of products and services described in Best Practices: Media, Broadcast & Entertainment, which make it easier than ever to publish, deliver, track, and--most importantly--monetize audio and video content on the internet.

From content delivery networks to ad insertion technology, from full-screen video players to multilingual translation services, the vendors presented here offer practical solutions for the online media and entertainment space. Whether you've got downloadable music, streaming movies, or interactive online games, these solutions can help you turn your content into profitable product.

Now more than ever, Webcasting is a key tool for corporations, educators, and content owners looking to communicate efficiently, effectively, and with more interactivity than ever before.

At, we receive more questions from end users about Webcasting than any other subject, reflecting the fact that Webcasting is now used on a mainstream basis. Yet even with the increased adoption, much confusion still exists for those looking to implement Webcasting-based solutions themselves or for those looking to outsource all or part of the process.

Those of you in the Webcasting space know that any solution requires a different set of features and functionality from traditional video-on-demand services, and this White Paper looks to address those differences by educating readers on what is possible today. Unlike several years ago, the benefits of Webcasting are now clear and direct, and many tools on the market allow you to do it easier and cheaper than ever before. Many new solutions are available that allow you to add myriad interactive elements to a Webcast, taking the whole Webcasting end-user experience to the next level.

The days of one-off Webcasts are giving way to solutions that allow anyone, anywhere, to Webcast easily on a regular basis. This guide will show readers where to start, what options are available, and ways they can make Webcasting an indispensable part of their daily communications.

It's no longer a question of whether or not you can afford to add streaming media to your corporate communications toolbox, but whether you can afford not to? Streaming media is a win-win for enterprise applications, offering return on investment both tangible, in the form of profits and cost- or time-savings, and intangible, in the form of more effective information-sharing that boosts both employee and client confidence.

To be truly effective, streaming media systems must work in concert with other collaborative technologies. Enterprise organizations proactively address this integration with a sharp eye on the business value, whether corporate or media-focused, that streaming media offers. This convergence demands seamless integration to move enterpriseclass systems and solutions to the next level. It's time for the industry to recognize this - and that is what the Enterprise Streaming Solutions White Paper is all about. Many of the vendors you'll read about in the White Paper have dedicated solutions to the next level. It's time for the industry to recognize this - and that is what the Enterprise Streaming Solutions White Paper is all about. Many of the vendors you'll read about in the White Paper have dedicated solutions that solve specific problems corporations face on a daily basis.

Download your free copy today and find out how streaming media can help your corporation move its business forward.