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Below is the conference program for Streaming Media West '99. During the conference, there were three, concurrent tracks.

To view video-on-demand, please click on the desired speech.

Day One - Tuesday, December 7, 1999
9:00am Keynote
William H. Gates, Chairman & CEO, Microsoft Corporation

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

10:00am Keynote
Mark Cuban, Co-Founder & Former President, Broadcast.com

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

10:45am Coffee Break & Exhibition
TRACK Business

 Business

 Technical
11:20am Industry growth & market/sector development Retailing - how to use streaming media to power sales and eCommerce online. Audio and video recording and pre-production for optimal streaming delivery
12:15pm Understanding the industry food chain - where is the smart money going and where will profits be made in the streaming sector? Making money from breaking news Cool tips & tools for creating and enriching compelling audio and video content for the web
1:00pm Lunch
2:15pm Sizing the audience & understanding the audience growth, demographics & habits How to generate the most profitable advertising revenue from your streamed content: pricing/cpm, audience measurement, in-stream and the mix TechDemo 1
Cleaning and optimizing your audio & video content for web delivery - tools, tips, techniques and processes
3:00pm What's Next in Streaming #1
Streaming content distribution preview from cutting-edge hosting & network pioneers		 Turning publishing entities into audio/video-on-demand business entities TechDemo 2
Integrating streaming media into your site - how to combine complex hypertext, audio, video, images and multimedia for maximum viewer/customer impact
3:45pm Afternoon Break
4:30pm What's Next in Streaming #2
Streaming services preview from the worlds leading service & solutions providers		 Talk radio on the net - taking the king of interactive media to a global audience/community Creating broadband content - the challenges and opportunities for next generation streaming content creators/producers
5:15pm What's Next in Streaming #3
Streaming software preview from the next generation player & server developers		 The new world of web/niche-casting to the desktop - streaming strategies for business content owners/aggregators Animated streaming - tips, tricks and tools for creating and integrating cutting-edge animated content
6:00pm End of Day One
6:30pm - 10:00pm Reception on Tech Museum of Innovation
9:00pm - 2:00am After-Hours Party @ Agenda Lounge
^ back to top
Day Two - Wednesday, December 8, 1999
8:30am Keynote
Rob Burgess, Chairman & CEO, Macromedia, Inc.

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

9:15am Keynote
David Neuman, President, Digital Entertainment Networks (DEN™)

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

9:55am Coffee Break & Exhibition
TRACK Business

 Business

 Technical
10:30am Preparing for the content market of the future - strategies for buying and selling streamable content Using streaming technology to power eCommerce in the music industry Encoding and compression of audio and video for optimal quality of service
11:30am eCommerce / "click&buy" advertising and merchandizing strategies for entertainment content providers Internet Juke Boxes - The business of merging portals, players and eCommerce tools Deploying PPV and eCommerce applications - tools, authentication, security, transactions processing, system management and reporting
12:20pm Lunch
1:30pm The new networks - understanding the business of aggregating streaming content and building portals on the web Watching your bottom line - How much does it cost a large content owner to migrate, distribute and maintain its audio/video content on the web? Deploying live interactive events - tools, technologies. Hard lessons learned and expert advice from the leaders in live public event streaming
2:30pm How will you create the next e-Seinfeld? What will the killer content be, how will it be presented and how will your viewer interact? The future of mobile streaming - which technologies will make portable streaming a reality and what will the profitable applications be? How to build interaction/community with the listeners/viewers of your streaming content
3:20pm Afternoon Break
3:50pm Where's the "DeNiro" in Streaming Media? Profiting from the convergence of big budget entertainment and the web Cashing in on live events - business strategies for making money out of real-time content Tracking and measuring streaming media usage/viewers of your content
4:50pm Putting the silver screen on a postage stamp. How will the independent film industry make money out of streaming media? SportsCasting and eCommerce Are A Match Made in Heaven. Who'll Make the Money and How - From What Content and When? Building & integrating in-stream and streaming-related advertising solutions for maximum return on content offerings
5:40pm End of Day Two
6:30pm - 12:00am Awards Party @ Fairmont Hotel
^ back to top
Day Three - Thursday, December 9, 1999
8:30am Keynote
Rob Glaser, Chairman and CEO, RealNetworks

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

9:15am Keynote
Norman E. Gaut, Chairman, President & CEO, PictureTel Corporation

RealPlayer: 28k RealPlayer: 100k Windows Media Player: 28k Windows Media Player: 100k streaming video: choose a format

9:55am Coffee Break & Exhibition
TRACK Intranet/Enterprise

 Business

 Technical
10:30am The streaming extranet - powering communication with partners & customers Promoting Your Station's Brand Name Online and Making a Profit Deploying streaming audio and video servers for optimal quality of streaming service
11:30am Identifying & building killer corporate communications & collaboration applications with streaming technology Key Elements in Creating a Successful Online Radio Site Choosing and deploying the best audio/video storage and media asset management solutions
12:20pm Lunch
1:30pm Knowledge management - Building enterprise-wide distance learning & training applications with streaming media Distance learning - What successes are universities and educational institutions having with streamed learning and why? Creating searchable audio and video websites - from concept to robust product
2:30pm Understanding and preparing for the convergence of streaming and audio/video conferencing technologies Distance Learning - How to create functional and profitable distance learning web sites using streaming media technology Building & deploying hosting/streaming networks for optimal quality of service
3:20pm Afternoon Break
3:50pm Project managing the deployment of streaming media on your network Distance Learning - How and why are corporations using streaming media to educate and train their employees? Scaling your hosting/streaming network for broadband streaming & deploying broadband streaming networks
4:40pm End of Conference