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Tuesday, December 7, 1999: TRACK 2
Business Track
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11:15
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Retailing - how to use streaming media to power sales and eCommerce online
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Moderator: Frank Zammataro, Vice President, Sr. Director, Strategic Technologies, Merrill Lynch
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Kevin Aniskovich, President & COO, HealthInfo
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Adam Clampitt, VP of Business Development, Entertainment Blvd.
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Alex Kanakaris, President & CEO, Kanakaris Communications
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Jan Brzeski, CEO, STV
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12:10
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Making money from breaking news
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Moderator: Stan Bunger, Sr. Reporter, KRON-TV
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Scott Woelfel, Sr. Vice President, CNN
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Bob Eggington, Project Director, BBC Online
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Scott Erlich, Sr. Vice President/Executive Product, News America Digital Publishing (FoxNews)
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Thom Calandra, Editor-in-Chief & Vice President of News, CBS MarketWatch
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2:10
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How to generate the most profitable advertising revenue from your streamed content: pricing/cpm, audience measurement, in-stream and the mix
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Moderator: Gina Smith, Host, CNET News.com
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Peter Lee, CTO, HitPlay
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Shelley Morrison, VP of Advertising Sales, RealNetworks
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John Gilles, Sr. Producer, ZDTV
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3:05
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Turning publishing entities into audio/video-on-demand business entities
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Moderator: Marc Rauch, the Auto Channel, EVP/President
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Alex Kanakaris, President & CEO, Kanakaris Communications
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Foy Sperring, VP, Marketing, Audible
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Steve Singer, CIO Mag
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4:20
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Talk radio on the net - taking the king of interactive media to a global audience/community
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Moderator: Brian Cooley, Director & Anchor, CNET Radio
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Robert Meyrowitz, Founder, eYada.com
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Peter Rothman, CTO, Live365.com
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Mike Elder, Director Operations & Programming, WLS Radio
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5:15
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The new world of web/niche-casting to the desktop - streaming strategies for business content owners/aggregators
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Moderator: Sean McGinty, TTalk - Telecomsdirect
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Sharat Sharan, President & CEO, On24.com
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Marc Scarpa, President & CEO, Jumpcut Productions
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Bill Bishop, Vice President Business Development, CBS Marketwatch
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Greg Harper, CEO & President, NextVenue
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