Below is the conference program for Streaming Media West '98. During the conference, there were two, concurrent tracks.

To view video-on-demand, please click on the desired session.

• Day One - Monday, November 9, 1998
• Day Two - Tuesday, November 10, 1998

Day One: Internet track

Analysis of Streaming Media Markets and Development of the Industry

This, the first panel session is where we set the scene for the Internet discussions and analyze the state of the industry today. You'll learn about the growth of streaming video, audio and multimedia markets on the net. Discussion will focus on the key uses and technologies driving the market. And assess the current quality of service limitations. You'll also hear the expert's views on the future of streaming media and industry growth projections.

Where Streaming Video fits into media convergence

During this session you'll discover the different business opportunities created by streaming video on the Internet as traditional print, broadcast and web media formats continue to converge. You, and the experts, will discuss which streaming media strategies are best placed to profit from convergence. You'll also discuss cutting-edge media case studies and learn about the revolutionary "hybridized" business models that will thrive in this dynamic medium.

Streaming Media and brand-new markets for content

This is the session where the next generation markets for streaming media will be identified and evaluated. You'll also hear how content that used to be worth nothing, has real commercial value. And that's going to change the content market dramatically. This section of the program will also look at the high-value, but geographically distributed, niche markets - the ones that were previously too expensive to get to. You'll also learn about IP Video content syndication and repurposing.

Where's the money going to come from... advertising streams?

Now for the difficult part. In this hard-hitting session our panel of experts will discuss the real drivers of streaming media - dollar bills. And look at whether streaming media really does have the power to generate essential advertising revenue. It'll also look at niche broadcasting, could this be the Holy Grail direct response advertisers have been waiting for? In addition, you'll hear what the experts have to say about "hypervideo" (hyperlinks inside a streaming video) and how interactive video-on-demand can be used to reach new and potentially profitable markets. And finally you'll learn how advertising with streaming media differs from conventional web advertising.

eCommerce and Pay Per View (PPV) as a source of revenue

Don't miss this session! Because here's where our panel of experts will assess the realities of new PPV and subscriptions-based IP Video business models. Particularly video-on-demand. It'll also look at the pay-per-view technologies themselves. But, most important of all, the focus will be on the users and the markets for PPV streamed content.

• What will people pay for?
• How much will they pay?
• What quality of service do they expect?

Plus... real-life case studies from companies that are already implementing implementing eCommerce streaming strategies.

Day Two: Intranet track

The state of play with Intranet video

Raising the curtain on the Intranet track, this session analyses the current state of play - who's using streaming media, what they're using it for and what their experiences have been. It will examine in turn each of the major applications of IP video on the corporate network. Analyzing the business case for each use and throwing light on where the current opportunities are.

Corporate communications using company TV - "your all-new Intranet channel"

Is it time your organization had its own "TV Station"? Our panel will explain how leading companies are cost-effectively developing "company TV" over their intranets and improving corporate communications throughout their organizations. You'll understand the different ways that Intranet TV can be put to good use including what streaming content you should aim to create and disseminate.

Distance learning over Intranets with streaming video

Distance learning. It's often been described as the "killer" app for streaming media over the corporate network. And this is the session that shows you how streaming video - and other media - can be used for distributed interactive training, both live and on-demand. You'll discover what type of training is best suited to video, how to get around the problem of certification and the options for out-sourcing management. You'll find out how streaming differs from conventional video training. And, most important of all, you'll hear about the human factors that must be considered when training staff on a computer monitor.

Video on your Intranet as a Knowledge Management tool

Find out how to turn streaming video into a powerful Knowledge Management application on your Intranet. You'll learn how other organizations are using streaming video to store corporate knowledge and archive it for future reference with video. Its also being used to disseminate knowledge across distributed organizations - you'll discover how it's done.

• How are streaming audio and video relevant to the knowledge-based economy?
• Which types of knowledge should be captured on streaming media?
• Is streaming media a panacea or just another file format when addressing knowledge issues?
• Who's really pioneering video as a Knowledge Management tool today?
• What can be done to leverage the power of streaming media?
• What are the human issues of using streaming video and audio for knowledge management?

Costs and return on investment (ROI)

The session that really counts! This is where you'll find out how much streaming media on a corporate network actually costs. And after that we'll look at who's making streaming media pay in terms of savings and competitive edge. You'll also discuss:

• Case studies that are already profiting from streaming media
• The different ways that streaming media can pay - or save you money
• The likely payback period on streaming video projects?
• Is now the right time for your organization to invest - or should you wait a bit?