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Pre-Conference - Monday, November 05, 2007
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| 9:00 AM |
| Using Adobe Flash Media Solutions to Encode, Deliver, Protect, and Monetize Video |
| Pre-Conference Seminars (SM1) 9:00 AM - 12:00 PM |
This workshop will cover the latest advances in the Adobe Flash Media family for
creating and delivering innovating interactive media applications. Topics will
include how to deploy the highest-quality on-demand and live video to a browser,
device, and desktop experience; protecting and managing content; and developing
an enhanced video streaming experience in Flash. Attendees will also discover
how to leverage the Adobe Media Player to deliver video to the desktop with new
ways to monetize and protect content. This seminar is targeted at streaming
media professionals with some Flash Media Server development knowledge who want
to learn advanced development concepts from an Adobe expert.
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| Video Production for Streaming |
| Pre-Conference Seminars (SM2) 9:00 AM - 12:00 PM |
Producing top-quality Web video involves multiple skills, including setting the
scene (choosing your backgrounds, clothing, and positioning); lighting; shooting
the video; scaling and preprocessing the video to the target resolution; and
finally, encoding. This workshop illustrates each step with real-world examples
and checklists for encoding into Flash, Windows Media. and QuickTime (iPod)
formats. It will outline procedures for beginners and for those experienced in
other media and will describe how producing for the Web differs from producing
for broadcast, DVD, and other more traditional distribution outlets.
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| 1:30 PM |
| Publishing Media for Microsoft’s Silverlight Platform |
| Pre-Conference Seminars (SM3) 1:30 PM - 4:30 PM |
This workshop teaches you how to use Expression Media Encoder to publish live and on-demand content to Microsoft Silverlight. You’ll also learn techniques for getting the most out of the VC-1 codec over the Web and get expert advice on how to update your existing Windows Media site to a Silverlight experience.
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| Planning, Building, and Launching a Successful Podcast |
| Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM |
This hands-on workshop walks you through the details of starting an audio
podcast, from concept to delivery: RSS, blogs, hardware, software, etc. You’ll
learn how to use some of Apple's tools and other devices as we create our own
podcast within the workshop. How do I syndicate my show? What hardware/software
do I need? How can I get listeners? All these questions will be answered by Jose
Castillo, who was podcasting long before it had a cool name.
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Day One - Tuesday, November 06, 2007
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| 9:00 AM |
| Welcome & Keynote: P2P - The Content Delivery Platform for the Future of the Internet |
With the growth of high-speed broadband access, digital content owners are facing
a surge in demand for Internet content. At the same time, consumer expectations
are rising for reliable access to high-bandwidth movies, music, games, and
software. This flood of new traffic is straining traditional content delivery
platforms designed for a different era and, as a result, is taxing content
owners with dramatically increasing content delivery costs. Content owners are
now under pressure to find new content delivery solutions and are increasingly
looking to peer-assisted networking technology. It’s arguably the only way to
successfully deliver video on the Net.
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| 10:00 AM |
| YouTube for the Enterprise |
| (A101) 10:00 AM - 11:00 AM |
A new breed of user-friendly video centric sites and video software has helped
to make video as much a part of our online experience as music and photos. More
and more, we're seeing enterprise companies invest in equipment that provides
their employees with new ways to communicate using video, or even to create
their own content. Whether companies are leveraging web video to conduct
employee trainings, bring together geographically disparate employees, or
enhance corporate communications, the technology fosters easy and effective
collaboration that is critical to achieving and maintaining a competitive edge.
Come hear how this shift is spurring a new model of business communication
across the enterprise, both internally and externally.
| Moderator: | Rod Bacon, Executive VP, Service Providers / Co-founder, Qumu, Inc. | | Panel: | |
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| Demo: Choosing A Software Based Streaming Media Encoder |
| (B101) 10:00 AM - 11:00 AM |
When buying a streaming media encoding product, you want to make sure that it
offers competitive speed, quality, and automation features. This session
discusses the limitations of Adobe Media Encoder and Final Cut Pro's Compressor,
then compares Grass Valley ProCoder/Rhozet Carbon Coder, KulaByte's Flash
Encoder, Sorenson Squeeze, and Telestream Episode Pro, identifying respective
quality and performance when outputting H.264, Windows Media, and Flash files
for streaming and progressive download. Those new to the products will get a
good overview and short demonstration, while those familiar with them will see a
thorough quality/performance analysis.
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| 11:15 AM |
| Best Practices For Webcasting Production |
| (A102) 11:15 AM - 12:15 PM |
This session delves into the intricacies and best practices of live
broadcasting over the Internet. From signal acquisition to encoding and
server distribution, the session will detail the best practices for
delivering a live Internet Webcast. Discover how to deconstruct a
complex and rich live event down to its elemental parts, from hardware
and software to the workflow and signal flow of the production.
Industry experts and end-users will share experiences and guidelines to
help you produce successful, high-quality Internet broadcasts.
| Moderator: | Joe Tripician, Director of Broadband Services, Medialink Worldwide | | Panel: | Larry Kless, Founder, President, OnlineVideoPublishing.com Wayne Oates, Global Web Communications Manager, McDonalds |
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| Session: Video Search, Finding Content In A Thousand-Channel Universe |
| (B102) 11:15 AM - 12:15 PM |
With the arrival of "video everywhere" and increasing online video
viewership, what role does search need to play to make it easier for
consumers to find what they want to watch? Indexing and chapterizing
video to make it easily searchable can make the content much more
valuable and effective, but that alone won't increase consumption. With
the recent upgrades of searchable video services by major portals and
the deals made with big media properties to index streaming and
downloadable entertainment, video searching is quickly becoming crucial
to today's content economy. Learn how some of today's search services
work and what's being developed to make them even better.
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| 12:15 PM |
Lunch Break
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| 1:45 PM |
| CDNs & P2P - Is Hybrid Content Delivery the Future or Just Hype? |
P2P is making headlines these days for all the right reasons. Once the
bane of the media world, P2P is emerging as a critical enabling
technology of a video-centric Internet. Companies are increasingly
looking at Peer-Assisted content delivery to leverage the inherent cost
and scaling efficiencies, but what about the traditional CDNs? What
role does P2P play in their future? Akamai and Verisign have led a
consolidation trend with P2P acquisitions and others plan to bring
hybrid offerings to market as well. We'll ask a panel of leading CDNs
for their take on where they think P2P is headed and what it will mean
for content owners.
| Moderator: | | | Panel: | David Frigeri, VP & GM Content Delivery, Internap Network Services Corporation |
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| Making Effective Online Video for Education |
| Session sponsored by: |  |
The tools for making video are becoming increasingly accessible and
easy to use. But when it comes to providing quality education, simply
making video is not enough. To be truly useful, video must not detract
from the content, and ideally should enhance it. In this panel experts
in the field will discuss methods and tips for producing programs that
make the most of online video's advantages in order to create a better
learning experience.
| Moderator: | Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University | | Panel: | Charles Allen, Manager, eMedi and Learning Spaces, San Marcos, California State University John Tubbs, Media Comm. Specialist, University of Illinois |
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| 2:45 PM |
| TV's Last Gasp, How Broadcasters Are Making The Move To The Web |
Recent numbers showing that TV viewership might actually be on the
decline continues to motivate traditional media companies to move their
content into the online world. This brave new world of instant access
and ultra-niche content has frustrated some companies but also given
unexpected new areas of growth to others. Find out how traditional
media is using the power of online video to access new audiences and
engage with current users. Hear from our panelists about specific
tactics and strategies they are using to leverage the power of new
media. What does the future of online interaction look like as TV takes
its last breath? | Moderator: | | | Panel: | Kevin Roach, Executive Producer-Video, Associated Press |
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| Demo: CDN Pricing, Costs for Outsourced Video Delivery |
Whether you’re in an organization that needs to deliver lots of video or a smaller company that needs to deliver only a few videos, the going rate for these services can still be hard to figure out. What variables determine the final price? What is the going rate when you outsource delivery and storage to a third party? This presentation will offer real pricing numbers from large, globally focused content delivery networks as well as smaller regional service providers. Hear what the going rate is today for video delivery and learn what you should really be paying for these services.
| Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| 4:00 PM |
| Entertainment Devices, How TiVo, Xbox, and iPod's Are Changing The Content Landscape |
Today, with the influx of new entertainment devices, consumers no
longer rely on just the PC for their online video consumption. Between
iPhones and iPods, their XBOXes and TiVos, consumers now have many ways
to get their video fix. So what are the new business models that will
be created from these new devices? What current hurdles need to be
solved so that content can be monetized for multiple platforms? Explore
with this panel the role of current consumer entertainment devices in
this new convergent world and how these devices will play together to
offer a superior video experience. | Moderator: | | | Panel: | Bill Holmes, VP, Business Development and Strategy, DivX |
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| Demo: Compelling Video Advertising Campaigns |
How can content companies and ad agencies create the most compelling
video ads? What is the best way to leverage the brand awareness and
interactivity that online video advertising has to offer? This sessions
will focus on the creative side of online video advertising and will
teach you some best-practices for creating the right content that's
best suited for online viewing. Come see firsthand examples of some of
the most creative and successful online video campaigns running today,
hear how they were made, and learn what makes them successful.
| Moderator: | | | Panel: | Scott Wensman, Director, Media Strategy and Content, Interpublic Emerging Media Lab |
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| 5:00 PM |
Networking Reception In Exhibit Hall
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Day Two - Wednesday, November 07, 2007
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| 9:00 AM |
| Welcome & Keynote: Online Video, The Road Ahead |
Online video is experiencing explosive growth as it moves from a
distribution platform to an entertainment experience. The next
generation of online video will be based on quality programming and
compelling content as it breaks out of the early-adopter phase to
become a mass-market medium. While a small fraction of consumers watch
online videos regularly, the imbalance between online video and
traditional video is shifting. Video creators are key to changing the
way people view videos as content improves, but distributors and
producers also have an important role to play as they find
opportunities in key challenges such as building business models,
protecting intellectual property, securing infrastructure, and managing
content.
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| 9:30 AM |
| Keynote: Video as a Strategic Entertainment Platform |
Whether creating new programming or repurposing archival content, what
are the most effective methods to impact consumers and develop a
lasting brand identity for your company? Consumers aren't the only ones
faced with myriad distribution options. From video to podcasts, content
providers and creators encounter enormous challenges as they attempt to
effectively identify and create meaningful connections with target
audiences. Betsy Scolnik, president of National Geographic Digital
Media, will discuss the challenges of intelligently creating or
syndicating short- and long-form programming as well as address how a
company can evaluate new distribution opportunities that resonate with
consumers. National Geographic Digital Media is actively addressing
these issues through content distribution on new and emerging platforms
from YouTube to MySpace and by producing award-winning broadband
programming and podcasts.
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| 10:30 AM |
| Using Video to Drive Revenue Growth in the Enterprise |
| (A201) 10:30 AM - 11:30 AM |
Today, companies' uses of enterprise video deployments are typically
justified with the ROI metric of cost savings. While there is no doubt
that this is part of the value proposition, some data suggests that
revenue generation-rather than cost savings-is the true “killer app”
for the enterprise. This panel of corporate users will discuss the
implications of using video in the enterprise with an eye towards
revenue generation, and they'll explain how streaming video can
accelerate a product launch or bring new sales people up to speed,
resulting in revenue growth. | Moderator: | | | Panel: | Bryan Williams, Head of Web and Multi-Media Services, NEC Unified Solutions |
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| Demo: Adobe Media Player - Distributing, Viewing, and Monetizing Video Content |
| (B201) 10:30 AM - 11:30 AM |
Session attendees will learn about Adobe Media Player, a lightweight
download that delivers innovation for both viewers and content owners.
For viewers, Adobe Media Player enables higher-quality Flash format
playback, the ability to download and view videos offline, ways to
discover interesting new shows, full-screen playback, one-click viewer
ratings, and a powerful Favorites feature that automatically downloads
new episodes of favorite TV shows or video podcasts.
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| 11:45 AM |
| Consumer Generated Video Sites: Can They Be Monetized? |
| (A202) 11:45 AM - 12:30 PM |
Over the past twelve months, user generated video has become one of the
hottest topics and terms in the industry. With nearly a hundred video
portals or service offerings all based on user-generated video, and
more launching each day, can any of them survive? What business models
need to be put in place for these companies to make it in the long run?
Will advertising ever provide the revenue they need or even help them
cover their bandwidth bills? With so many sites that seemingly do all
the same thing, how will these sites distinguish themselves from one
another? Come hear directly from some of these UGC sites and learn what
they are doing to try and lead the charge to profitability.
| Moderator: | | | Panel: | David Eckoff, VP, New Product Development & Innovation, Turner Broadcasting Joel Sanders, Sr. Director of Site and Operations, AtomFilms |
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| Evaluating and Choosing The Right Methods Of Video Delivery |
| (B202) 11:45 AM - 12:30 PM |
With all the various means of distribution and protocols available for
video today-CDN, P2P, streaming, progressive download-there is still no
single solution that will meet all customers' needs perfectly across
all platforms and devices. Learn the various methodologies for content
distribution, as well as the pros and cons of each type. Speakers will
also discuss which methodologies apply best to which platforms and
geographic locations based on type of content, length and format of
video, and target audiences. Panelists will also provide you with
guidelines and formulas for determining the best single and/or hybrid
solution for your online video distribution needs.
| Moderator: | | | Panel: | Evan Berg, VP, Corporate and Business Development, Visible Measures |
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| 12:30 PM |
Lunch Break
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| 1:45 PM |
| Streaming to the Television: It's Not Just A Big PC! |
This session will examine the problems that must be overcome in order
to allow Internet operators to stream video directly to the TV. We will
examine the major barriers to delivering a television experience over
broadband, including how to achieve a standard for authoring a 10-foot
interface, how to navigate an endless ocean of content with a
television remote, and the meaning of channels in the Internet world.
TV is not (yet) an interactive medium but are there signs viewers will
interact; this session explores some of the ways that interaction might
occur. | Moderator: | | | Panel: | Neal Page, President and CEO, Inlet Technologies |
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| Beyond Pre-Roll, What's Next for Online Video Advertising? |
Despite all the talk of how well online video advertising works and the
projections of it being a billion-dollar business by next year, whether or not
content owners and portals are actually making any money is still open to
debate. How has the shift in ad budgets from TV to the Internet affected the
online video advertising industry? Which type of advertising works best online:
pre-roll, post-roll, in-stream, sponsorship, or all of the above? Does revenue
come with the audience, or will a sudden spike in popularity sink your
production under a mountain of bandwidth costs before you ever get a chance to
swim? Come hear the factors that are affecting the current business models for
online video advertising and the hurdles that need to be overcome to truly allow
content to be monetized on the Web. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | |
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| 3:00 PM |
| The Enterprise Streaming Ecosystem |
| Session sponsored by: | |
As the acceptance and appreciation of streaming has grown within the enterprise,
so have the expectations of the user base. Today it takes much more than just a
few strategically placed capture boxes to meet those expectations—it takes a
streaming ecosystem that makes it easy and convenient to create, manage, and
distribute content to a globally dispersed user community. This panel of
end-user and industry vendor experts will discuss the elements of a streaming
ecosystem and provide tips on selecting the proper solutions and integrating
them effectively. For organizations seeking to deploy or fix an already deployed
enterprise-wide streaming solution, this session is not to be missed.
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| Demo: P2P and Next Generation Delivery Networks |
Within the past year, a host of new content delivery companies based on P2P and
other delivery solutions are stepping up to challenge the traditional way of
delivering video. But confusion still reigns as to exactly how their technology
works, what their value propositions are, and how they differ from other
solutions in the market. This special demo session will give four new companies
in the space the chance to showcase their technology and answer questions about
their solutions. Come see first-hand what Move Networks, Grid Networks, Solid
State Networks and BitGravity have to offer. Bring any questions you may have,
as these companies will join Dan Rayburn for a Q&A session after their
demos.
| Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | Bob Bryson, Sr. VP of Sales and Business Development, Move Networks |
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| 3:45 PM |
Break
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| 4:15 PM |
| Demo: Expression Encoder, Publishing Media to Microsoft Silverlight |
This session will show you how you can encode video and audio assets to be
published to the web using Microsoft Expression Encoder. This session will cover
Expression Encoder's tools for encoding, enhancing and publishing both
file-based and live sources to Microsoft Silverlight. Come see first hand how
Microsoft’s new Expression Encoder software works and what some of the key
benefits are that can be achieved with the platform.
| Presenter: | Jim Thill, Senior Product Manager Silverlight, Microsoft |
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| The Outlook For Investment In The Online Video Sector |
This panel is focused on the investment side of the online video space. As
industry participants, we already know who our customers are, what they want,
and how we are going to deliver it, but how many of us really know how much an
online video company is worth? The experts on this panel will tell you what you
need to know, from seed funding to going public to one day being sold. Panelists
will discuss how Wall Street looks at the online video sector, how it values our
companies, where it thinks the industry is heading, and what it is most excited
about. This is a panel you don't want to miss!
| Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | |
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Day Three - Thursday, November 08, 2007
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| 9:00 AM |
| Welcome & Keynote: Broadband Digital Media, 'Crunch Time' - Pressure to Monetize Traffic Hits All-Time High |
Hear how Limelight Networks and its forward-thinking customers and partners are
tackling “the monetization mandate,” one of the largest challenges content
providers face today. How can companies monetize their content and traffic at
rates that can cover operations costs and generate some level of profitability?
Only companies that solve the monetization problem will have valuable businesses
over the long term. Included will be discussions on how global CDNs can help
high-growth customers drive unit cost low enough to break even and the role of
analytics in helping publishers more clearly understand and characterize their
inventory to achieve superior CPM rates. Successful customer business models and
suggested areas of focus for efficiency efforts will also be discussed.
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| 10:30 AM |
| Marketing Your Institution with Media |
| (A301) 10:30 AM - 11:15 AM |
Online video has been well adopted by the corporate world. The ROI is
getting better, and the toolsets are leading to rapid development of
media assets. But while corporations are using web video as a targeted
marketing tool to drive customers to their businesses, academia has yet
to embrace this opportunity to drive student enrollment. Learn how and
why several of the major institutional areas can benefit from online
video and explore why educational institutions should be using online
media as a marketing and institutional growth tool.
| Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Panel: | Paul DiDonno, Strategic Director of Educational Marketing, Advertising.com Scott Nadzan, Director, Technology Services, Syracuse University |
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| Demo: Content Production for the Web |
| (B301) 10:30 AM - 11:15 AM |
With the explosion in online media content, new audiences are
interacting with new kinds of content in new ways. Industry standard
values have become disrupted and traditional content creators are
adapting. What are some of the underlying threads in media content
productions that are enduring and what new qualities are taking hold?
What changes have new web structures brought about? What kinds of
expectations must content creators have when the audience is in
control? How is the audience different? Who is contributing, who is
filtering and who is consuming? These are some of the questions we will
address while looking into this exploding arena of information and
entertainment for the web.
| Moderator: | | | Presenters: | Zadi Diaz, Creative Director, Co-Founder, Smashface Productions |
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| 11:30 AM |
| Selling Content Online And IPTV: Can Independent Producers Succeed? |
| (A302) 11:30 AM - 12:30 PM |
With the promise of expanded distribution outlets for Independent,
content creators there are significant challenges. What are the steps
you need to know in order to achieve success selling your content
on-line, or within closed IPTV platform? Which aggregators and super
aggregators are active in their search for niche market content? Can
indie producers make a living on-line? Which small too medium size
producers have found success and how have they achieved success? What
specific case studies exist? These are some of the questions we will
address while looking into this exploding arena of information and
entertainment for the web.
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| Tools And Best Practices For The Enterprise Streaming Media Department |
| (B302) 11:30 AM - 12:30 PM |
This session will bring together four frontline streaming media professionals to discuss their favorite toolsets and techniques for producing enterprise communications and training content. The emphasis will be on in-house production with "off-the-shelf" tools and apps, rather than turnkey or outsourced solutions. Premiere or Final Cut Pro? Camtasia or Captivate? Flash or Silverlight? Or all of the above? What works and what should be avoided? All this and more will be covered in this enterprise-focused session. | Moderator: | Jeff Hanley, Manager, Multimedia Corporate Learning Center, KLA-Tencor | | Panel: | Dan Seoane, Media Services Manager, Covad Communications |
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| 12:30 PM |
Lunch Break
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| 2:00 PM |
| Wrap Up Session: Industry Drivers, Leading Analysts Discuss Future Trends and Business Models |
This wrap up session will be an open discussion with some of the leading analysts who cover the infrastructure, advertising and content markets within the online video industry. Come hear what analysts at IDC, Wainhouse, Forrester and others think about where the market is going, where the real opportunities are and what the disruptors will be in the ecosystem for online video. Learn about new business and revenue models these analysts are tracking and find out what technologies they are most excited about. Attendees are encouraged to bring their questions for the analysts for some lively Q&A interaction. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | Jim Davis, Senior Analyst, Networks & Media, Tier 1 Research |
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