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Pre-Conference - Monday, October 30, 2006
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| 9:00 AM |
| Building a Custom Flash Video Streaming Player (Workshop) |
| Pre-Conference Seminars (SM1) 9:00 AM - 12:00 PM |
The popularity of Flash video on the Internet is based on the ease in
which customized, branded applications can be built. The encoding
quality of the new On2VP6 codec for Flash 8 video has also created
amazing quality video compared to previous Flash video codecs. This
morning workshop covers encoding high-quality video for Flash delivery;
creating a custom, component-based video player; and customizing Flash
video components. Participants will take away the skills to build a
basic, customized Flash video application and will learn how to encode
quality video for streaming. This workshop is targeted for streaming
media professionals with Flash and ActionScript knowledge who want to
learn the fundamentals of Flash Video application development.
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| Producing Video for the Web (Workshop) |
| Pre-Conference Seminars (SM2) 9:00 AM - 12:00 PM |
Producing top-quality Web video involves multiple skills, including
setting the scene (choosing your backgrounds, clothing, and
positioning), lighting, setting up microphones, shooting the video,
scaling and preprocessing the video to the target resolution, and
finally, encoding. This workshop illustrates each step with real-world
examples and checklists for encoding into Flash and Windows Media
formats. It will outline procedures for beginners and describe how
producing for the Web differs from producing for broadcast, DVD and
other more traditional distribution outlets.
| Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| 1:30 PM |
| Building Advanced Flash Video Applications (Workshop) |
| Pre-Conference Seminars (SM3) 1:30 PM - 4:30 PM |
The afternoon workshop covers techniques used to build advanced Flash
video applications. Topics will include error handling; cue points;
closed captioning; and scalable, self-populating video menus. This
workshop is targeted for streaming media professionals with Flash and
ActionScript knowledge who want to learn advanced Flash video
development concepts.
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| Hands-On Guide to Webcasting (Workshop) |
| Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM |
Work through the five phases of a Webcast: planning, production,
encoding, authoring, and distribution with the expert who “wrote the
book,” Steve Mack. To add to your real experience, the workshop itself
will be treated as a Webcast, with the goal to Webcast live from the
workshop. Learn the things to do when planning a Webcast, Webcast
production techniques, about encoding equipment and techniques, and
Webcast distribution. Workshop attendees will be encouraged to
participate in the Webcast production to get the full "live" rush.
| Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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Day One - Tuesday, October 31, 2006
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| 9:00 AM |
| OPENING KEYNOTE - How Video Can Succeed on a Text-Based Site | |
How does a brand known for words for more than 150 years make it in the world of cable and broadcast news sites? Vivian Schiller, formerly of CNN, and now senior vice president and general manager at NYTimes.com, will illustrate how the New York Times is creating and programming original video content to appeal to the NYTimes.com user. Vivian Schiller was named senior vice president and general manager of NYTimes.com in May 2006. Before joining the Times in 2002, she was executive vice president for CNN Productions.
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| 10:00 AM |
| Selecting Webcasting Hardware (Panel Session) | |
| (A101) 10:00 AM - 11:00 AM |
Webcasters have many options when selecting hardware for audio-video
capture, encoding, and workflow. Choosing the best-of-breed capture
cards, lighting, audio mixers, and video gear can be daunting. Learn
from this panel of seasoned Webcasting professionals as they discuss
the cost and pros and cons of Webcasting hardware and ways to
streamline your workflow.
| Moderator: | | | Presenters: | Brent Ross, Director of Sales, Americas, Digital Rapids Matthew Gowan, Director, Multimedia Communication, Wyndham Vacation Ownership |
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| Convergent Roles for IPTV, Wireless & Set-Top Boxes in Delivering Consumer Entertainment | |
| (B101) 10:00 AM - 11:00 AM |
Remember when convergence meant that your cell phone would also be your
TV, and also your PDA, and also your toaster oven? We have learned a
lot since then and it is clear that “convergence” means a seamless
integration of devices so that you can receive your content when you
want it, how you want it, and where you want it. Explore with this
panel the role of current consumer entertainment devices in this new
convergent world and how these devices will play together to offer a
superior consumer experience.
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| 11:15 AM |
| The Business of Podcasting & Video Blogging | |
| (A102) 11:15 AM - 12:15 PM |
| Session sponsored by: |  |
iTunes, Apple’s Web-based downloading service, has more than 60,000
regular podcasts. With the exploding world of blogs and podcasts, the
challenge for anyone starting a podcast or blog is to build trust and
respect and at the same time measure and verify their audience. This
session explores the costs of starting a podcast/blog and discusses how
to advertise without offending your listeners. Also learn how to craft
new content and find exceptional talent who can deliver quality content.
| Moderator: | | | Presenters: | Jeff Baer, Senior Manager, Business Development, Everyzing |
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| (B102) 11:15 AM - 12:15 PM |
This session demonstrates the fundamentals of shooting for high-quality
streaming. Topics explored include shooting progressive versus
interlaced, how lighting and backlighting impacts quality, choosing
optimal background and clothing, and shooting for green-screen and
virtual sets.
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| 12:15 PM |
Lunch Break
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| 1:45 PM |
| Costs for Outsourced CDN & Streaming Services | |
In today's economy, every corporation can be a media company, using an
array of streaming and digital media technologies. The most difficult
questions are what do these services really cost and what variables
determine the final price? What is the going rate when you outsource
encoding, delivery, and storage to a third party? How do these costs
compare to building and deploying these same services internally? Hear
examples of live and on-demand streaming from the enterprise and media
and entertainment verticals and learn what you should be paying for
these services.
| Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| Video Search: Optimizing Content | |
With the influx of "video everywhere" and increasing consumption of
video, what role does search play in helping users find the content
they are looking for? Indexing and chapterizing video to make it easily
searchable can make it much more valuable and effective and increase
consumption. With the recent launch of searchable video services by
major portals and the deals made with big media properties to index
streaming and downloadable entertainment, video searching is quickly
becoming mainstream. Learn how these search services work.
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| 2:45 PM |
| Streaming at Work in a Multinational Company | |
Two weeks, four countries, six events. Hear how Accenture uses
streaming media to link senior executives with a highly distributed
workforce. Executive travel schedules require that Webcasts originate
from corporate offices, hotels, and studios in the U.S. and around the
world. Learn how to plan, coordinate, and execute events in this
demanding environment. Understand the infrastructure that supports
these live events, plus on-demand streaming, podcast recordings, and
more.
| Presenter: | George Levar, Manager, Engineering and Deployment, Webcast and Digital Media, Accenture |
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| The Rise of Broadband TV Channels | |
| Session sponsored by: |  |
Panelists representing all facets of IP television discuss the problems
of identifying conformance points for IPTV systems from a business
perspective. Panelists will also discuss the challenges in developing
end-to-end systems for IPTV deployment and the expectations from both
service providers and end-users. Service providers, equipment
manufacturers, and hardware/software developers will find this session
highly relevant.
| Moderator: | | | Presenters: | Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A / Razorfish |
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| 4:00 PM |
| Consumer-Generated Video Communities | |
With the continued growth of easy broadband access, cheap technology,
and social computing, many individuals are creating, sharing, and
viewing videos online. Hear how these video communities are generating
a whole new arena for buzz marketing, brand conversations, and content
creation. Tap into what’s next on the horizon for sharing video content
and new innovations in social media. Find out about the positives and
negatives surrounding copyright issues and content ownership. Hear from
this panel about business models and potential revenue streams related
to user-generated video communities.
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| Best Practices for Windows Media Video | |
Windows Media supports compression media in everything from mobile
phones to HD, which means that many of its options aren't applicable to
all situations. This session focuses on crafting encoding settings for
optimum Web video (streaming or progressive download). Learn how to
choose between CBR and VBR, 1-pass and 2-pass, and design the right
intelligent streaming settings for your audience. Information is
applicable to all Windows Media encoding tools, including Windows Media
Encoder, ProCoder, Squeeze, Compression Master, and Flip4Mac.
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| 5:00 PM |
Reception & Exhibit Hall Opens
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Day Two - Wednesday, November 01, 2006
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| 9:00 AM |
| KEYNOTE - A Breakthrough for Digital Video Syndication | |
Find out how a traditional media company is breaking from the "norm" to create a video platform for the future. Hear Brian Buchwald, general manager of NBBC, discuss NBC Universal's newest digital initiative and explain why this new model for online video syndication generates added value for all digital media constituents. Brian Buchwald was named general manager of NBBC (the National Broadband Company), an NBC Universal digital venture, in June 2006. Along with Mike Steib, he developed the business model for and managed the September 2006 launch of NBBC, a unique B2B service that empowers advertisers, content creators and publishers to access, monetize and distribute digital video. He is responsible for the business' sales, product and operations.
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| 10:00 AM |
Break - Visit the Exhibit Hall
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| 10:30 AM |
| How Web 2.0 Is Changing the Streaming Experience | |
| (A201) 10:30 AM - 11:30 AM |
| Session sponsored by: |  |
From YouTube to MySpace, streaming media is becoming a core component
of Web 2.0, the user-organized Internet. For millions of users, the
ability to create and refine one's own experience has moved from the
Web page itself to full audio and video experiences. This has
challenged every area of the Web, from infrastructure to interface, and
from search to monetization. This session features experts on Web
Streaming 2.0 and shows how some of the fastest growing Web sites in
the world are using streaming to create buzz, traffic, and revenue.
| Moderator: | | | Presenters: | Chris Fix, Western Vice President, Advertising Sales, Digital Media, CBS Ron Berryman, SVP and GM, Digital Publishing Group, FOX Interactive Media |
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| Adding Closed Captioning To Web Video | |
| (B201) 10:30 AM - 11:30 AM |
There is a growing need for authoring tools and utilities that can
create or display caption data for streaming content that contains
audio. Using software such as NCAM's free tool, MAGpie, this practical
session demonstrates how video content authors can easily create
captions from existing transcripts. For streaming content that was
originally developed with closed-captioning for television broadcast,
you will see how CaptionKeeper can transform analog caption files into
usable formats for the Web. Then see how Gallaudet University, the
nation's only liberal arts university for the deaf, produces captioned
web video. Step-by-step tutorials will show how to code ASX files to
display captions for Windows Media, insert text tracks into movie files
using QuickTime Pro, and embed Flash video with collapsible captions.
| Presenters: | Kal Gieber, Accessible Technology Analyst, National Center for Accessible Media, WGBH |
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| 11:45 AM |
| Global Webcasting at MasterCard |
| (A202) 11:45 AM - 12:30 PM |
Note: Due to speaker no show, this session was cancelled and was replaced with Dan Rayburn doing Q&A with the audience. |
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Learn how MasterCard implemented a live streaming Webcasting program
to reach all of its offices globally. Hear how MasterCard's multimedia
team worked with its internal communications department to expand its
Webcasting services so every employee could view video from their
desktops. Learn how MasterCard implemented a content distribution
network and used industry products to create a robust program of live
events. | Presenters: | Jack Williams, Senior Engineer, Project Manager, MasterCard Television, Mastercard |
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| Strategies for Monetizing Content Across Multiple Platforms | |
| (B202) 11:45 AM - 12:30 PM |
This session focuses on how content owners can create a multi-platform
strategy to monetize content via streaming and downloads. Panelists
will explore the impact that new wireless and IPTV distribution
channels can have on ways to monetize content. They will also discuss
the decisions involved in pairing content with platforms and
determining the best content protection technology while maximizing
potential revenue.
| Moderator: | Peter Daley, Equity Research Analyst, Digital Media, Rutberg & Company | | Presenters: | Mark Larkin, Executive Producer, Broadband and Webcasting, CNET |
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| 12:30 PM |
Lunch Break
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| 1:45 PM |
| Unique Challenges to Enterprise Streaming | |
| Session sponsored by: |  |
Today, more than 90% of Fortune 1000 companies use some form of live or
on-demand streaming technology. Enterprise streaming is proving its
value as a powerful, convenient, and affordable way to broaden learning
opportunities, improve communications, and increase productivity. While
the media highlights consumer streaming applications, streaming in the
enterprise is where the serious adoption began and where the business
value is tangible. This session explores strategies that are important
to streaming in the corporate environment.
| Moderator: | Jeff Hanley, Manager, Multimedia Corporate Learning Center, KLA-Tencor | | Presenters: | Louis Broome, Manager, SMSGR WW Creative Solutions, Microsoft Robert Luna, Media Manager, Corporate Media Center, Target |
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| Creating Content with Macromedia Flash Video | |
Flash video is taking over the Internet for creating custom video
experiences. In this session you'll see how companies have been
successful by creating their own custom experiences using Flash and the
Flash Media Server. You will discover the basics of how Flash Media
Server works, trans-coding to the Flash Video Format (FLV) and using
Flash 8 authoring tools to create custom video experiences very quickly.
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| 2:30 PM |
Visit The Exhibit Hall
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| 3:00 PM |
| Streaming, Podcasting, & On-Demand Video in Higher Education | |
Colleges and universities are taking advantage of the latest
distribution technologies. Video streaming and interactive, video-based
courses have led the field, but now podcasting and vod-casting are
important new technologies in educational delivery. Ross Davis from
Seattle Community Colleges Television shows the newest educational
streaming and downloading services now being used by over 77,000 public
schools and 800 colleges. Donna Liu from the University Channel at
Princeton University reveals the techniques behind the tens of
thousands of daily downloads she is delivering, and Glen Kuck from San
Bernardino Community College District demonstrates how he is leading a
consortium of higher education in tele-course streaming video services.
| Presenters: | Donna Liu, Executive Director, The University Channel Project, Woodrow Wilson School, Princeton University Glen Kuck Ed.D., Executive Director Education & Technology Services, San Bernardino Community College District Ross Davis, General Manager, SCCtv, Seattle Community Colleges |
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| The Business of Online Video Advertising | |
| Session sponsored by: | |
In the past year, the online video advertising industry has matured as
more campaigns incorporate in-stream and in-page video advertising.
Hear panelists discuss and demonstrate some of the innovative new
campaigns they are using to acquire and retain customers. Learn about
challenges of the uncertain metrics for determining rich media
marketing ROI and for reporting on customer usage. Hear how various
business models may further encourage the adoption of this technology
by the marketing world.
| Moderator: | | | Presenters: | Jeremy Lockhorn, Director of Emerging Media and Video Innovation, Avenue A / Razorfish Jim Smith, Chief Of Publisher Services, Advertising.com Steve Safran, Managing Editor, Audience Research & Development (AR&D) |
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| 4:15 PM |
| Flash Versus Windows Media: How to Choose the Right Format | |
It's been nearly 14 years since streaming media technology was first
used on the Internet, but there is still no single standard format for
video delivery. Multiple formats such as Windows Media and Flash
compete more than ever, each trying to win over content creators. What
is the true market penetration for each format? What do you need to
know to choose the right format? This presentation will break through
the marketing hype to inform, educate, and empower you to select the
right format for your application.
| Presenter: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| Streaming Sites that Do It Right | |
Steve Safran and Stephen Warley from LostRemote.com showcase sites that
use streaming video and video downloads in imaginative and important
new ways to reach their audience—and have their audience reach them.
This lively session illustrates best practices for publishing video and
inviting user-generated video and highlights profitable business models.
| Presenters: | Steve Safran, Managing Editor, Audience Research & Development (AR&D) |
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Day Three - Thursday, November 02, 2006
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| 9:00 AM |
| KEYNOTE - The New Frontier: Web Video on TV | |
Video on the Web is exploding and new broadband video channels continue to emerge. The average consumer spends more time each day with Web video, whether produced by professionals or amateurs. As the worlds of Web video and TV meld, the time will come when consumers seamlessly view video on TV, regardless of whether that content is delivered via cable, broadcast, or from a server. Tara Maitra, who is vice president and general manager of programming will talk about how TiVo is leading this charge and the opportunities that delivering Web video to the TV open up - for producers, programmers, and consumers. At TiVo Tara Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband. She was previously senior director of content development at Comcast, and prior to Comcast, she was executive vice president and general manager of Primedia Digital Video.
| Presenter: | Evan Young, Senior Director, Broadband Services, TiVo |
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| 10:00 AM |
Break - Visit the Exhibit Hall
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| 10:30 AM |
| Technology Demands of Rich Advertising Formats & Standards | |
| (A301) 10:30 AM - 11:15 AM |
| Session sponsored by: | |
Online video advertising is emerging as the business model of choice
for broadcast and media and entertainment companies, bringing a host of
new ad formats, a fundamental shift in campaign measurement, and dozens
of new technological demands. This panel gathers several key
influencers in advertising and technology to discuss the demand for new
reporting metrics and how they will be addressed, plus technology
challenges and solutions for controlling and monetizing content through
syndication.
| Presenters: | Dan Rayburn, Executive Vice President, StreamingMedia.com Neal Mohan, SVP, Strategy and Product Development, DoubleClick Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai Todd Herman, GM, Media Strategy And Monetization, MSN, Microsoft |
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| Video for Distance Learning & Classroom Training | |
| (B301) 10:30 AM - 11:15 AM |
| Session sponsored by: | |
Educational institutions have long been testing grounds for
technological breakthroughs that change how we work and learn. Learn
how educational institutions are using streaming today, and how
business organizations can take a cue from them by using streaming
technology to enhance distance learning and corporate training
initiatives. Hear firsthand examples of how streaming media technology
is supporting classroom learning and providing distance learning and
about hybrid models that offer the best of both.
| Moderator: | Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University | | Presenters: | Bill Angrove, Assistant Vice Provost, Distance Learning, University of Texas at San Antonio Marty Kahn, Production Supervisor, Broadcast Media Center, De Anza College |
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| 11:30 AM |
| Best Practices in Video-Rich Web Sites | |
| (A302) 11:30 AM - 12:30 PM |
We are experiencing an explosion of online video usage and the
integration of video into Web sites. The recent Clio Awards illustrated
how important video is to a Web site's success: Flash video sites
dominated the awards. This presentation shows how to seamlessly
integrate video into your Web site using Flash video, identifies best
practices in utilizing the On2 Codec, describes how to use chroma key
video effectively, and tells how a video-rich Web site can impact your
search engine marketing strategy.
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| Going Mobile: Is Portable Media Finally Here? | |
| (B302) 11:30 AM - 12:30 PM |
Is portable streaming finally getting ready for prime time? This
session shows some early promising applications and looks at the
technical and business challenges. With 2 billion cell phones in use
worldwide, and 236 million with 3G technology enabling video playback,
everyone wants to know which wireless portals have the right stuff
today, and what the catalyst will be that pushes them into the
mainstream.
| Moderator: | | | Presenters: | John Fogarty, Senior Director, Business Development, Napster |
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| 12:30 PM |
Lunch Break
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| 2:00 PM |
| Distribution & Delivery of Digital Media | |
| Session sponsored by: | |
This session examines digital media delivery and distribution options
and gives you the know-how to choose the best combination for your
content across multiple platforms. Panelists will discuss the pros and
cons of each and their costs, and help you understand how to make the
right choices for your business needs.
| Moderator: | | | Presenters: | Larry Kless, Founder, President, OnlineVideoPublishing.com Phil Simmonds, Sr. Director, Content Delivery Services, NaviSite, Inc. |
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| On-Demand Entertainment Content | |
The digital entertainment space is buzzing with new arrivals, all
looking to gain a competitive piece of the pie. This session explores
the new subscription and digital download services that are available
for music, video, and radio content. Who's making the biggest moves in
the space, and how will they gain eyes and ears? What do the consumers
really want? Hear answers to these questions and more from executives
who are breaking into this new world of digital entertainment.
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