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 Final Program Streaming Media West 2004 featured a combination of real-world case studies presentations, hands on how to demonstrations and round-table panels providing a comprehensive, unsurpassed educational and problem solving environment. | Final Program [PDF]
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Monday, October 25, 2004
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| 9:00 AM |
| Best Practices For Streaming Media Production |
| Pre-Conference Seminars (W1) 9:00 AM - 12:30 PM |
Taught by Steve Mack, author of the Streaming Media Bible, this
workshop walks you through the entire streaming media process—from
creation to distribution. You will also hear clear explanations of the
strategic opportunities and practical issues to be aware of when
deploying streaming applications. This workshop spends 3 hours
discussing techniques for creating a world-class streaming media
system, including creation, encoding, authoring, and serving streaming
media. Designed for attendees who want a better understanding of the
technical implications and requirements for developing and delivering
streaming media, this workshop is suitable for novices, but assumes
familiarity with streaming media and standard Internet technologies. | Presenter: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media |
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| Beginner's Guide To Implementing Flash Video |
| Pre-Conference Seminars (W2) 9:00 AM - 12:30 PM |
Using the Macromedia Flash Player to deliver on-demand and live video
to the widest possible audience is one of the hottest topics in the
streaming industry this year. The rich, interactive, seamless video
experience you get with Flash, coupled with the ubiquitous reach of the
Flash Player, now installed on more than 90 percent of all connected
desktops, makes it a compelling platform. This workshop covers all
facets of Flash video, getting you up to speed on encoding, authoring,
and delivering compelling on-demand and live video experiences. Learn
the entire process and explore what you can do with Flash video by
seeing real examples of how to create impressive video experiences.
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| 1:30 PM |
| Fast Track to Streaming Corporate Communications |
| Pre-Conference Seminars (W3) 1:30 PM - 5:00 PM |
This workshop is a practical demonstration of tools, tips, techniques,
and best practices for creating corporate communication streaming apps
on a tight budget. Learn the processes involved in an interactive
streaming application integrated with Media Player control interfaces,
scripts for page flips, markers for chapterization, closed captioning,
and transparent field for text and links. Learn how to capture from
FireWire, fix that low audio and dim video, edit, output, encode,
integrate, test, and publish! Find out how to cut your post-production
time in half and how to tweak the best quality into your encodings with
intelligent bit-rates using "profiles" for easy standardization.
Understand how to integrate Web interfaces with Webmaster best
practices.
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| How to Select and Use Today’s Encoding Software Tools |
| Pre-Conference Seminars (W4) 1:30 PM - 5:00 PM |
Options for video and audio compression tools have exploded in the last few years. This workshop will discuss the available tools, picking the right tool for the project, and how to use them for different kinds of projects, formats, and workflows. It will also look at third-party codecs such as Sorenson Video 3.1 Pro, but the primary focus will be on Web formats, including Windows Media, RealMedia, QuickTime, MPEG-4, MPEG-1, and Flash. Topics and software that will be covered include integrated compression options available in Premiere Pro and Final Cut Pro, Discreet Media Cleaner 6 and XL, Canopus ProCoder, Sorenson Squeeze, RealNetworks Helix Producer, Windows Media Encoder and PopWire Compression Master.
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Tuesday, October 26, 2004
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| 10:00 AM |
| Tools and Strategies For Content Creation & Encoding | |
| (A101) 10:00 AM - 11:00 AM |
| Session sponsored by: |  |
This session will discuss tools, technologies, and concepts for
creating content and optimizing workflow for faster and higher quality
output. Audio/video for the Internet requires long-term professionals
to turn an about-face from the knowledge gained throughout long careers
in broadcast or production. Find out why, and what tools are available
to create the best possible streaming audio and video content in a
bandwidth-limited world.
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| Internet Radio: This Year's Business Models |
| (B101) 10:00 AM - 11:00 AM |
| Session sponsored by: |  |
Recent developments in "web radio" indicate that this arena may be
turning a corner on the path to profitability. After years of battling
over royalties and programming restrictions, the industry is now
looking at how to operate a successful business. Internet radio is
expected to reach nearly 60% of the U.S. population by 2004, and there
are signs that the medium is gaining acceptance as a viable
distribution and advertising model. But questions of audience
measurement, program availability, and the cost control still face the
industry. This panel of Internet radio and broadcasting executives will
discuss the state of digital radio today, how the industry can address
the issues that affect this business, and where they see the industry
headed.
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| 11:15 AM |
| Outsourcing Versus Building An In-House Streaming Media Infrastructure | |
| (A102) 11:15 AM - 12:15 PM |
| Session sponsored by: |  |
This session will look at the issues of building an in-house streaming
media network and system versus outsourcing most or all of your
streaming needs. Using specific organizational examples, the panelists
will discuss how to determine the strategy an organization should take
and why, what to do once the decision is made, and how to review the
overall satisfaction with the project. | Moderator: | | | Panel: | Chris Ingram, Information Management Principal, Affiliated Computer Services David Rice, VP Business and Channel Development, Move Networks |
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| (B102) 11:15 AM - 12:15 PM |
As mass consumption of wireless devices increases and with higher
bandwidth rates in each generation, finding rich media content on the
go will soon become commonplace. 3G, WAP, HDML, WML, HTML—what does all
this mean for the streaming content creator/producer? Will your media
be ready for wireless delivery? Look at the different technologies
enabling wireless content delivery today and how they are affecting new
and future business models.
| Moderator: | | | Panel: | John Zehr, VP, Digital Video and Mobile Production, ESPN |
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| 12:15 PM |
Lunch Break
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| 1:45 PM |
| Getting Started With Streaming Media: How It Works And How To Use It | |
How do you justify and plan for deploying a new and
not-quite-understood technology like streaming—even when over the long
run it will reduce costs for line items like corporate training, sales
meetings, business travel, and other communications expenses? In this
session an expert panel and on-point case studies will help business
executives learn how streaming works, what it costs, and will analyze
implementation issues and develop solid solutions to take back to the
office. | Panel: | Jeff Hanley, Manager, Multimedia Corporate Learning Center, KLA-Tencor |
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| Media Asset Management & Integration |
Rich media asset management includes applications and services that
catalog, index, and annotate original content as well as facilitate the
repurposing and search and retrieval of rich media content. These
applications allow audio and video content to be incorporated into
enterprise and entertainment databases and integrated into other IT
applications. Asset management applications also handle production
management, distribution preparation, syndication management, rights
management, and security. In this session hear from experts about how
to determine the asset management solutions most suited for your
content.
| Moderator: | Dave Trumbo, Business Development Executive, IBM Digital Media Services | | Panel: | Karen Howe, Vice President Global Product Marketing, NewBay Software Ltd |
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| 2:45 PM |
| The Evolution of Enterprise Communications: What’s Next? | |
It started with the phone, but the business communications technology
evolution continues and is accelerating. Corporations are increasingly
demanding technologies that offer combined data, voice, and video for
corporate communications, training, sales, and advertising. This
presentation will explore current trends in communications convergence,
how streaming media technologies are involved, implementation factors,
what can be expected, and how to prepare for the integration of data,
voice, and video streaming technologies.
| Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Panel: | |
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| Live Internet Broadcasting: Best Practices |
| Session sponsored by: | |
With the increasing popularity of live webcasts, it is vital for
webcasters and content creators to understand the intricate steps
involved in producing a successful live event. From signal acquisition
through encoding to server distribution, this session will detail and
suggest the best practices for delivering a live Internet webcast.
Learn how to take a complex and rich live event and deconstruct it to
its elemental parts—and put it online. | Moderator: | Steve Mack, Author of Hands-On Guide to Webcasting, LUX Media | | Presenters: | |
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| 4:00 PM |
| Indianapolis Motor Speedway: Producing a Live Webcast on the Internet | |
Have you ever wondered what it takes to put on a live Internet show for
the largest single sporting event in the world? All the online
production components are the same if you are doing a small show or
streaming the largest show in the world. Have you ever wondered about
the obstacles of producing an online show each week while traveling
from one location to another? Or how to deliver the on-site excitement
over the internet to the fans.
| Presenter: | Adrian Payne, Director of Online Services, Indianapolis Motor Speedway |
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| Webcasting at Mayo Clinic: The Changing Face of Medical Education Delivery |
The Video Communications Unit at Mayo Clinic uses streaming media to
keep over 25,000 physicans and allied health staff at its 30+ clinics
and hospitals connected. Requests for programs, classes and
presentations to be streamed live and for web archival have jumped from
25 in 2002 to over 500 in 2004. Learn how the Mayo Clinic converted to
a more automated process to handle the rush to view medical education
on the web.
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| 4:30 PM |
| General Electric: Streaming Video Enters the Electronic Security Industry |
Streaming video opens a new dimension in the electronic security
industry. Learn how this new media is being applied in applications to
enhance homeland security. General Electric, a leader in digital CCTV
field will represent the security industry and brief you on a major
growth opportunity for streaming video.
| Presenter: | Lynden Yates, Director of Product Management Digital Video, General Electric |
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| American Museum of the Moving Image: Fifty Years of Presidential Campaign Television Commercials |
In July, the American Museum of the Moving Image launched of The Living
Room Candidate, an innovative online exhibition presenting more than
250 television commercials from every presidential campaign year since
1952. The exhibition includes streaming video, historical analysis,
election results, and a searchable database. Learn how this non-profit
organization harnessed the power of streaming media, enabling visitors
to the museum's web site to watch nearly 4 hours of commercials and
navigate between different election years, types of commercials, and
issues.
| Presenter: | Carl Goodman, Curator of Digital Media/Director of New Media Projects, American Museum of the Moving Image |
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| 5:00 PM |
Reception & Exhibit Hall Opens
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Wednesday, October 27, 2004
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| 9:00 AM |
| Keynote: The State of the Art of Video on the Web | |
Chris Hock, the director of product marketing at Macromedia, explores the state of the art in video on the Web today. In his far-reaching keynote, he questions whether video will simply be transplanted as is onto the Web, or if the explosion in broadband adoption and the interactive nature of the Web will provoke the development of a completely new form of communication. Video on the Web is poised to take off in a dramatically new way, and is no longer limited by a rectangular box. Chris will show the latest, cutting-edge uses of video in a nontraditional form and how this translates to success for users and providers.
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| 10:00 AM |
Exhibit Hall Opens
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| 10:45 AM |
| Building An Internet Or Intranet Streaming Studio | |
| A (A201) 10:45 AM - 11:30 AM |
Creating a space for Internet or intranet broadcasting presents
challenges that are unique from the recording and broadcast studios.
Different tools, workspace, acoustics, lighting, and hardware can make
this challenge daunting at best. This session will unravel the
mysteries and cover the common pitfalls encountered when putting
together a corporate or commercial webcasting space.
| Moderator: | Tom Streeter, Applications Analyst, Cincinnati Children's Hospital Medical Center | | Presenters: | Jeff Hanley, Manager, Multimedia Corporate Learning Center, KLA-Tencor |
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| Successful Subscription Models For Entertainment Content |
| B (B201) 10:45 AM - 11:30 AM |
The past year has seen explosive growth in the content subscription
marketplace for music and movies, with streaming media a key component
of this success. Learn what has and has not worked when it comes to
pay-per-view versus monthly subscription models. This panel looks at
innovative and simple ways you can use pay-per-view technologies and
digital rights management to grow and retain your membership and user
base, while avoiding common pitfalls and mistakes. | Presenters: | Daniel Webster, SVP, Business Development and Live Media Services, The FeedRoom |
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| 11:45 AM |
| Powering Your Business With IP-Based Conferencing Tools |
| A (A202) 11:45 AM - 12:30 PM |
Web- and videoconferencing is being used in boardrooms all over America
to deliver online presentations and interviews to a global audience
while reducing travel costs and enhancing business relationships. CEO
broadcasts are becoming a common way to communicate with a global
workforce. This session will examine how and why Fortune 1000 companies
are taking advantage of the newest streaming and IP-based applications
and services, and the differences between them. Listen and learn how
your organization might benefit from these ideas. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Presenters: | |
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| Streaming Media Standards & MPEG-4: Is It All Hype? |
| B (B202) 11:45 AM - 12:30 PM |
Today there are many formats and codecs available for the creation and
delivery of media, and these options can be overwhelming and confusing.
Why are there so many different ways to stream live and on-demand
media? The open source community has made great strides in operating
systems, databases, web servers, and desktop productivity, but has not
yet had a significant impact digital media. Not all the major streaming
players even support the MPEG-4 standard in their currently deployed
infrastructure and products. This discussion, held by leading tools and
solutions vendors, outlines the current standards and looks ahead to
the future. | Moderator: | David Price, Vice President, Business Development and Marketing Communications, Harmonic | | Presenters: | |
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| 12:30 PM |
Lunch Break
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| 2:00 PM |
| Rich Media Advertising: Untapped Potential | |
| A (A203) 2:00 PM - 2:45 PM |
HTML banners are routinely dismissed and track abysmal click-through
rates, forcing many advertisers to look at rich media online marketing
technologies, such as Flash and Java. This panel looks at some case
studies, and discusses the uncertain metrics of determining rich media
marketing ROI and the potential of online branding. How nascent is this
market? When will advertisers advance past "testing the waters" and
implement comprehensive rich media marketing strategies?
| Moderator: | Tim Napoleon, Chief Strategist, Media and Entertainment, Akamai | | Presenters: | Ari Paparo, VP, Rich Media and Emerging Technologies, DoubleClick |
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| Copyright And Patent Issues |
| B (B203) 2:00 PM - 2:45 PM |
As the demand for content increases, content providers are under
increasing pressure to efficiently deliver new content. The two major
concerns for the content provider are maximizing assets (what are the
best strategies for protecting my new content) and minimizing
liabilities (how can I protect myself from claims against my new
content or technology). This session will discuss intellectual property
protection strategies as well as provide the latest information on
current technology patent infringement cases including Acacia
Technologies. | Moderator: | Dan Rayburn, Executive Vice President, StreamingMedia.com | | Presenter: | |
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| 3:00 PM |
| Desert Sands Unified School District: Streaming Within An Educational Institution | |
| A (A204) 3:00 PM - 3:30 PM |
Chuck King, the IT director for the Desert Sands Unified School
District, will present his district's initial plans, funding, design,
architecture, deployment and use of streaming with actual user video
testimonials. He will also show a short video documentary that was
actually made using the project’s technology and resources.
| Presenters: | Chuck King, Supervisor of Computer Network Services, Desert Sands Unified School District |
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| Alameda County Congestion Management Agency: Using Streaming Media to Manage Congestion |
| B (B204) 3:00 PM - 3:30 PM |
In the late 1990’s Alameda County Congestion Management Agency (ACCMA)
started the SMART Corridors Program. The SMART Corridors Program is an
Intelligent Transportation System (ITS) program aimed at deploying ITS
technologies to mitigate congestion problems in areas where widening
roadways or using other traditional measures is not an option. Because
of the prohibitively high cost of building a dedicated fiber optic
network to carry uncompressed video, the ACCMA decided to work with
streaming media to conserve bandwidth, saving considerable amounts in
implementation costs, while still maintaining quality video feeds.
Learn how the ACCMA operates 135 concurrent live streaming video feeds
showing real-time traffic conditions and makes them available to
traffic engineers and the public. | Presenters: | Martin Lanner, Project Controls & Systems Specialist, Alameda County CMA |
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| 3:30 PM |
| Red Bull Copilot: Producing Content For Consumers | |
| A (A205) 3:30 PM - 4:00 PM |
Red Bull Copilot is a series of multi-platform, interactive sports
experiences produced for Red Bull of North America. Featuring Red Bull
athletes and events, Copilot allows the viewer an in-depth view into
the mind, body, and equipment of some of the world's most accomplished
action sports athletes as they actually compete in their chosen event.
Learn how each multi-chapter installment of Red Bull Copilot is
deployed across a variety of motion media platforms including Internet,
DVD, and broadcast/cable television.
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| Washington State Department of Information Services: Using Webcasting To Deliver Dynamic Training |
| B (B205) 3:30 PM - 4:00 PM |
Washington State has merged the power of Internet technology to the
compassionate mission of its human services agency to reach out to
foster parents statewide. Developed by the Foster Parent Training
Institute of the Dept. of Social and Health Services (DSHS) and
produced by the Dept. of Information Services (DIS),
a series of webcast workshops have exceeded all expectations for use
and measurable return. The series continues to provide a high value
service as live webcast programming and as dynamic training for parents
who visit the streaming media archive on the DSHS Web site. Presenters
will discuss the technology behind the programming, the impact on the
citizens, and provide helpful information on producing a quality
webcast production. | Presenters: | Carolyn Jones, Program Manager, Division of Practice Improvement, Washington State Depart of Social and Health Services Dan Steeby, Multimedia Developer, Washington State DIS |
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Thursday, October 28, 2004
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| 9:00 AM |
| Keynote: Deploying Streaming Media in a Global Corporation | |
Lockheed Martin Aeronautics faced the challenge of enabling its 25,000 employees to receive and participate in streaming video presentations, including elearning, all-hands meetings, company announcements, and CEO presentations. Learn how the company implemented a complete video streaming infrastructure utilizing the company’s computing networks and in coordination with Web servers and other content delivery tools. With this solution in place, Lockheed Martin Aeronautics benefits from timely access to information, reduced costs through remote training and presentations, increased overall efficiency of its employees, enhanced communications, and better customer service. Hear how it happened!
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| 10:00 AM |
Exhibit Hall Opens
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| 10:30 AM |
| Capitalizing On The Broadband Audience |
| A (A301) 10:30 AM - 11:15 AM |
Broadband has the potential to capture a video audience that has not been reached by television—Internet users in the workplace. Currently, 57% of employees with Internet access use a broadband connection. This session will address the potential of this untapped market, the opportunities to capitalize on broadband, and what it means to cable companies, developers, and other IT professionals. | Moderator: | Todd Herman, GM, Media Strategy And Monetization, MSN, Microsoft | | Presenters: | Jim Kathman, Director, Strategy & Planning, Associated Press Ron James, Content Manager, The San Diego Union-Tribune |
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| Choosing The Right Hosting, Storage & Delivery Solutions |
| B (B301) 10:30 AM - 11:15 AM |
| Session sponsored by: |  |
The ability to deliver timely, reliable access to data, audio, video, and multimedia content has become crucial to the success of any media and content provider or enterprise using streaming. With all the different standards and options that are available, choosing the right hosting, storage, and delivery methods can be confusing, depending on the type and amount of content you're delivering. This session takes a look at the current options so you can determine the best solutions for your content. | Presenters: | Dan Rayburn, Executive Vice President, StreamingMedia.com |
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| 11:30 AM |
| Effective Streaming Media Strategies For The Enterprise | |
| A (A302) 11:30 AM - 12:30 PM |
After a slow start in the corporate world, streaming media is showing its potential as a powerful, convenient, and affordable way to broaden learning opportunities, maximize the sharing and understanding of information, increase communication frequency, and improve productivity. This session will explore strategies for moving streaming media into the corporate mainstream. One benefit lies in recording and archiving presentations that can be accessed on-demand, when and where they are needed. | Moderator: | | | Presenters: | Rod Bacon, Executive VP, Service Providers / Co-founder, Qumu, Inc. William Wang, Senior Manager of Technology & Engineering, ABC.com |
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| IPTV & Video On Demand Cable Services: Changing How Programming Is Watched & Sold |
| B (B302) 11:30 AM - 12:30 PM |
By 2006, digital television will be in over half of all households, along with video-on-demand (VOD) and more than 20 percent penetration of DVD recorders. Control will shift from distributors to viewers. Broadband has reached nearly 39 percent of all Internet-connected households and by 2007, personal video recorders will be in a fifth of U.S. households and nearly all families with incomes of more than $100K will have net access, mostly broadband. Listen and understand the implications for streaming and broadcast media.
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| 12:30 PM |
Lunch Break
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| 2:00 PM |
| Streaming In The University: Beyond Distance Learning | |
| A (A303) 2:00 PM - 3:00 PM |
Educational institutions have long been a testing ground for technological breakthroughs that change the way we work and learn. Hear what is being done today in educational research and applications that can transfer to the corporate world. Learn how education institutions are using streaming for more than just distance learning, and how enterprises can take their cue from academia by using streaming technology to enhance learning and corporate training initiatives. | Moderator: | Tony Klejna, Director, Educational Technology & New Media, Daemen College | | Presenters: | Dave Gardy, Chairman and CEO, TVWorldwide.com, Inc. Ross Davis, General Manager, SCCtv, Seattle Community Colleges |
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| Protection Of Digital Video Content |
| B (B303) 2:00 PM - 3:00 PM |
The protection of digital video content distributed over broadband networks is one of today’s burning issues. Going beyond computers and streaming media, this session examines content protection methods for broadcast TV, interactive television, movies, and video-on-demand. Attendees will gain a broader awareness of the range of technology offerings and suppliers, and the know-how to help establish a conscious and informed decision-making process for content protection. | Moderator: | | | Presenters: | Andrew Moss, Director of Technical Policy, Microsoft Windows Client Strategic Relations and Policy Division, Microsoft |
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