This Streaming Media Production workshop covers all facets of the streaming media process and gets you up to speed on everything from content production to encoding, serving, and live broadcasts. Taught by Steve Mack, author of The Streaming Media Bible, this workshop walks you through the entire streaming media process—from creation to distribution—and you will also hear clear explanations of the strategic opportunities and practical issues to be aware of when deploying streaming applications.

Topics that will be covered include: streaming video and audio; codecs and architectures; live and on-demand streaming; How do streaming technologies actually work, from the lens to your PC screen; quality-of-service and bandwidth issues; hardware and software for streaming media; basics of audio/video recording and pre-production; adding interactivity to your Web site; encoding, hosting, and serving your content.

The Streaming Media Production Workshop is perfect for attendees who want to gain a better understanding of the technical implications and requirements for developing and delivering streaming media.

Steve Mack is a partner at LUX Media and the author of The Streaming Media Bible.


Compression Tools: How to Select and Use Today’s Software Solutions
Monday, Oct 13th, 1:30 p.m. – 5:30 p.m.
Instructor: Ben Waggoner, Principal, Ben Waggoner Digital

Options for video and audio compression tools have exploded in the last few years. This workshop will discuss the best tools and how to use them for different kinds of projects, formats, and workflows. It will also look at third-party codecs like Sorenson Video 3.1 Pro and Divx; a primary focus will be on Web and CD-ROM formats, including Windows Media, RealMedia, QuickTime, MPEG-4, and MPEG-1.

Topics and software that will be covered include:
• Integrated compression options available in NLE software,
including Premiere and Final Cut Pro
• Discreet Media Cleaner Pro
• Canopus ProCoder
• Sorenson Squeeze
• RealNetworks Helix Producer
• Windows Media Encoder

Ben Waggoner is an expert in video compression technologies and workflows and a principal in Ben Waggoner Digital, which is a compressed video consulting, training, and encoding company.


The Business of Streaming Media
Monday, Oct 13th, 1:30 p.m. – 5:30 p.m.
Instructors: Paul Ritter, Program Manager, Yankee Group - Michael Hoch, Research Director, Aberdeen Group

  The current state of the market for streaming media services, solutions, hardware and software is one of hesitation for many enterprises, resulting in many cases for net losses for streaming vendors and solutions providers. The path to the future success is paved with effective strategies for making the right choices in strategic partners for enterprise technology integration and sales channel development. Stand-alone solutions vendors will cease to exist unless they partner with other companies in the streaming media food chain, get acquired, or become the acquirer. With streaming in its second development phase after the shakeout, the industry is looking forward to continued growth and expansion. But are there hidden hurdles we’re encountering that continue to limit this progress? This workshop will be an open discussion of the issues and practices that are restricting the growth of the industry as a whole.

Attendees are encouraged to bring examples of their current or planned streaming media implementations for an interactive review and discussion with the workshop trainers.

Topics that will be covered include:
• Update on industry trends and forecasts
• Future roadmap and adoption numbers for streaming
• The business value of integrating streaming media solutions within the enterprise

Paul Ritter is a leading research analyst covering the digital media and streaming video marketplace for Yankee Group and has written frequently about topics including case studies of streaming in the financial services industry, using Web casts for sales and marketing, and in reports presenting research data about enterprise purchase and use of streaming media.

Michael Hoch is a research director in the Internet Infrastructure group at Aberdeen where he covers data, content, and application distribution and delivery and studies market influences, business strategies, and technical solutions for distributing static, streaming, dynamic, and interactive content, and Web services to internal and external audiences.