The current state of the market for streaming media services, solutions, hardware and software is one of hesitation for many enterprises, resulting in many cases for net losses for streaming vendors and solutions providers. The path to the future success is paved with effective strategies for making the right choices in strategic partners for enterprise technology integration and sales channel development. Stand-alone solutions vendors will cease to exist unless they partner with other companies in the streaming media food chain, get acquired, or become the acquirer. With streaming in its second development phase after the shakeout, the industry is looking forward to continued growth and expansion. But are there hidden hurdles we’re encountering that continue to limit this progress? This workshop will be an open discussion of the issues and practices that are restricting the growth of the industry as a whole.

Attendees are encouraged to bring examples of their current or planned streaming media implementations for an interactive review and discussion with the workshop trainers.

Topics that will be covered include:
• Update on industry trends and forecasts
• Future roadmap and adoption numbers for streaming
• The business value of integrating streaming media solutions within the enterprise

Paul Ritter is a leading research analyst covering the digital media and streaming video marketplace for Yankee Group and has written frequently about topics including case studies of streaming in the financial services industry, using Web casts for sales and marketing, and in reports presenting research data about enterprise purchase and use of streaming media.

Michael Hoch is a research director in the Internet Infrastructure group at Aberdeen where he covers data, content, and application distribution and delivery and studies market influences, business strategies, and technical solutions for distributing static, streaming, dynamic, and interactive content, and Web services to internal and external audiences.

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