The Internet offers the unique opportunity of being able to not only directly target your advertising based on specified demographics or geography, but it also allows for advertisers to get direct response rates based on views and click-throughs. This session will examine the technology available to deploy rich media marketing, it's value as an advertising medium as well as tracking and measure its performance.

• Moderator: Tom DesJardins, Chairman and CTO, Lightningcast
• Forest Key, Senior Product Manager, Flash, Macromedia
• Jay Stevens, Client Solutions Director, Silverpop Systems
• John Vincent, CEO, EyeWonder
• Todd Herman, GM, Media Strategy And Monetization, MSN

Track: Building Relationships With Rich-Media