Streaming Media CA features SIX tracks for streaming media professionals and business executives including: Building Relationships with Rich Media, Streaming Media How-To, Implementation & ROI, Future of Streaming Technology, Streaming for Executives and Inside the Industry.

Pre-Conference - Monday, October 13, 2003

9:00 AM
Streaming Media Production:
How to Create & Deliver Audio/Video Content
Instructor: Steve Mack
(A001)  
9:00 AM - 12:30 PM

1:30 PM
Compression Tools:
How to Select and Use Today's Software Solutions
Instructor: Ben Waggoner
(A002)  
1:30 PM - 5:30 PM

 
The Business of Streaming Media
Instructors: Paul Ritter, Michael Hoch
(B002)  
1:30 PM - 5:30 PM


Day One - Tuesday, October 14, 2003

9:00 AM
Keynote: Scott Moore, General Manager, MSN News & Information and President of MSNBC.com

9:00 AM - 9:45 AM

9:45 AM
Coffee Break
All Tracks  
9:45 AM - 10:00 AM

10:00 AM
Rich-Media Advertising:Streaming Ads for Lasting Impressions
Building Relationships With Rich-Media (A101)  
10:00 AM - 11:00 AM

 
Live Webcasting: Streaming Technology From Start To Finish
Streaming Media How-To (B101)  
10:00 AM - 11:00 AM

11:15 AM
Virtual Meeting Options: It's All About Interactivity
Building Relationships With Rich-Media (A102)  
11:15 AM - 12:15 PM

 
Internet Streaming Media Alliance (ISMA) Panel: The Evolution Of Streaming Media Standards
Streaming Media How-To (B102)  
11:15 AM - 12:15 PM

12:15 PM
Lunch Break
All Tracks  
12:15 PM - 1:30 PM

1:30 PM
Getting Attention: Maximizing Stickiness with Streaming
Building Relationships With Rich-Media (A103)  
1:30 PM - 2:30 PM

 
Outsourcing Your Rich Media Needs: Selecting The Right Service Provider
Streaming Media How-To (B103)  
1:30 PM - 2:30 PM

2:45 PM
Corporate Communications: Showing The Value And Understanding The Payoff
Building Relationships With Rich-Media (A104)  
2:45 PM - 3:45 PM

 
Making The Stream Come To Life: Options For Incorporating Interactivity In eLearning
Streaming Media How-To (B104)  
2:45 PM - 3:45 PM

4:00 PM
Content Subscription Models: Using PPV And DRM Technology To Retain Your Users
Building Relationships With Rich-Media (A105)  
4:00 PM - 5:00 PM

 
Media Asset Management: Adding Audio and Video To Enterprise Content
Streaming Media How-To (B105)  
4:00 PM - 5:00 PM

5:00 PM
Exhibit Hall Grand Opening & Welcome Reception
All Tracks  
5:00 PM - 7:00 PM


Day Two - Wednesday, October 15, 2003

9:00 AM
Keynote: Rob Adler, President, CCBN

9:00 AM - 9:45 AM

9:45 AM
Coffee Break - Visit the Exhibit Hall
Sponsored by: Limelight Networks
All Tracks  
9:45 AM - 10:15 AM

10:15 AM
Buy Or Build: Business Considerations For Deploying An Internal Corporate Streaming Network
Implementation & ROI (A201)  
10:15 AM - 11:00 AM

 
Streaming Media On The Community College Network: An Implementer's Story. Challenges And Successes, From Concept To Deployment
Future of Streaming Technology (B201)  
10:15 AM - 11:00 AM

11:15 AM
Measuring ROI: How To Track And Report Streaming Media Usage
Implementation & ROI (A202)  
11:15 AM - 12:15 PM

 
Streaming Meets TV: Delivering Content To The Home
Future of Streaming Technology (B202)  
11:15 AM - 12:15 PM

12:15 PM
Lunch Break — Visit the Exhibit Hall
All Tracks  
12:15 PM - 1:30 PM

1:45 PM
Effective Streaming Media For Teaching And e-Learning - Strategies For Educational Institutions
Implementation & ROI (A203)  
1:45 PM - 2:45 PM

 
Wireless Devices: Changing The Content Delivery Landscape
Future of Streaming Technology (B203)  
1:45 PM - 2:45 PM

3:00 PM
Real Numbers for Streaming and Digital Media
Implementation & ROI (A204)  
3:00 PM - 4:00 PM

 
WiFi Is Here: Will It Change How We Consume Rich Media?
Future of Streaming Technology (B204)  
3:00 PM - 4:00 PM

4:30 PM
C/NET Case Study: Increasing Brand Awareness Through Opt In Webcasts
Implementation & ROI (A205)  
4:30 PM - 5:15 PM

 
The Industry's Future: Mass Market Adoption
Future of Streaming Technology (B205)  
4:30 PM - 5:15 PM

5:15 PM
Networking & Cocktails
Implementation & ROI (A205)  
5:15 PM - 6:15 PM


Day Three - Thursday, October 16, 2003

9:00 AM
Keynote: Peter Tierney, President and CEO, Sawyer Media Systems

9:00 AM - 9:45 AM

9:45 AM
Coffee Break - Visit the Exhibit Hall
Sponsored by: Limelight Networks
All Tracks  
9:45 AM - 10:15 AM

10:15 AM
Getting Started With Streaming Media: Understanding How It Works And How To Put It To Use
Streaming For Executives (A301)  
10:15 AM - 11:15 AM

 
Internet Radio: Streaming Strategies For Radio Broadcasters
Inside The Industry (B301)  
10:15 AM - 11:15 AM

11:30 AM
The Cost Of Streaming: From Webcasting To Video-on-Demand
Streaming For Executives (A302)  
11:30 AM - 12:30 PM

 
Download Versus Streaming: Understanding The Differences And Knowing The Value Each One Holds
Inside The Industry (B302)  
11:30 AM - 12:30 PM

12:30 PM
Lunch Break — Visit the Exhibit Hall
All Tracks  
12:30 PM - 1:45 PM

1:45 PM
Learning From Experience: Industry Executives Answer Audience Questions On Any Streaming Media Subject
Streaming For Executives (A303)  
1:45 PM - 2:30 PM

2:30 PM
Break - Visit the Exhibit Hall
All Tracks  
2:30 PM - 3:30 PM