Streaming Media CA

Saturday, November 21

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Day 1 • Day 2 • Day 3 • All

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	Creative Professionals		Education, Distance Learning and Training Executives
	Industry Professionals		Analysts and Investment Executives
	Technology Professionals		Sales, Marketing and HR Professionals
	View All Types		Corporate Communication Executives

Conference Program Overview Print Version

Streaming Media CA features SIX tracks for streaming media professionals and business executives including: Building Relationships with Rich Media, Streaming Media How-To, Implementation & ROI, Future of Streaming Technology, Streaming for Executives and Inside the Industry.

Pre-Conference - Monday, October 13, 2003

9:00 AM

Streaming Media Production:
How to Create & Deliver Audio/Video Content
Instructor: Steve Mack

(A001)

9:00 AM - 12:30 PM

1:30 PM

Compression Tools:
How to Select and Use Today's Software Solutions
Instructor: Ben Waggoner

(A002)

1:30 PM - 5:30 PM

The Business of Streaming Media
Instructors: Paul Ritter, Michael Hoch

(B002)

1:30 PM - 5:30 PM

Day One - Tuesday, October 14, 2003

9:00 AM

Keynote: Scott Moore, General Manager, MSN News & Information and President of MSNBC.com

9:00 AM - 9:45 AM

9:45 AM

Coffee Break

All Tracks

9:45 AM - 10:00 AM

10:00 AM

Rich-Media Advertising:Streaming Ads for Lasting Impressions

Building Relationships With Rich-Media (A101)

10:00 AM - 11:00 AM

Live Webcasting: Streaming Technology From Start To Finish

Streaming Media How-To (B101)

10:00 AM - 11:00 AM

11:15 AM

Virtual Meeting Options: It's All About Interactivity

Building Relationships With Rich-Media (A102)

11:15 AM - 12:15 PM

Internet Streaming Media Alliance (ISMA) Panel: The Evolution Of Streaming Media Standards

Streaming Media How-To (B102)

11:15 AM - 12:15 PM

12:15 PM

Lunch Break

All Tracks

12:15 PM - 1:30 PM

1:30 PM

Getting Attention: Maximizing Stickiness with Streaming

Building Relationships With Rich-Media (A103)

1:30 PM - 2:30 PM

Outsourcing Your Rich Media Needs: Selecting The Right Service Provider

Streaming Media How-To (B103)

1:30 PM - 2:30 PM

2:45 PM

Corporate Communications: Showing The Value And Understanding The Payoff

Building Relationships With Rich-Media (A104)

2:45 PM - 3:45 PM

Making The Stream Come To Life: Options For Incorporating Interactivity In eLearning

Streaming Media How-To (B104)

2:45 PM - 3:45 PM

4:00 PM

Content Subscription Models: Using PPV And DRM Technology To Retain Your Users

Building Relationships With Rich-Media (A105)

4:00 PM - 5:00 PM

Media Asset Management: Adding Audio and Video To Enterprise Content

Streaming Media How-To (B105)

4:00 PM - 5:00 PM

5:00 PM

Exhibit Hall Grand Opening & Welcome Reception

All Tracks

5:00 PM - 7:00 PM

Day Two - Wednesday, October 15, 2003

9:00 AM

Keynote: Rob Adler, President, CCBN

9:00 AM - 9:45 AM

9:45 AM

Coffee Break - Visit the Exhibit Hall
Sponsored by: Limelight Networks

All Tracks

9:45 AM - 10:15 AM

10:15 AM

Buy Or Build: Business Considerations For Deploying An Internal Corporate Streaming Network

Implementation & ROI (A201)

10:15 AM - 11:00 AM

Streaming Media On The Community College Network: An Implementer's Story. Challenges And Successes, From Concept To Deployment

Future of Streaming Technology (B201)

10:15 AM - 11:00 AM

11:15 AM

Measuring ROI: How To Track And Report Streaming Media Usage

Implementation & ROI (A202)

11:15 AM - 12:15 PM

Streaming Meets TV: Delivering Content To The Home

Future of Streaming Technology (B202)

11:15 AM - 12:15 PM

12:15 PM

Lunch Break — Visit the Exhibit Hall

All Tracks

12:15 PM - 1:30 PM

1:45 PM

Effective Streaming Media For Teaching And e-Learning - Strategies For Educational Institutions

Implementation & ROI (A203)

1:45 PM - 2:45 PM

Wireless Devices: Changing The Content Delivery Landscape

Future of Streaming Technology (B203)

1:45 PM - 2:45 PM

3:00 PM

Real Numbers for Streaming and Digital Media

Implementation & ROI (A204)

3:00 PM - 4:00 PM

WiFi Is Here: Will It Change How We Consume Rich Media?

Future of Streaming Technology (B204)

3:00 PM - 4:00 PM

4:30 PM

C/NET Case Study: Increasing Brand Awareness Through Opt In Webcasts

Implementation & ROI (A205)

4:30 PM - 5:15 PM

The Industry's Future: Mass Market Adoption

Future of Streaming Technology (B205)

4:30 PM - 5:15 PM

5:15 PM

Networking & Cocktails

Implementation & ROI (A205)

5:15 PM - 6:15 PM

Day Three - Thursday, October 16, 2003

9:00 AM

Keynote: Peter Tierney, President and CEO, Sawyer Media Systems

9:00 AM - 9:45 AM

9:45 AM

Coffee Break - Visit the Exhibit Hall
Sponsored by: Limelight Networks

All Tracks

9:45 AM - 10:15 AM

10:15 AM

Getting Started With Streaming Media: Understanding How It Works And How To Put It To Use

Streaming For Executives (A301)

10:15 AM - 11:15 AM

Internet Radio: Streaming Strategies For Radio Broadcasters

Inside The Industry (B301)

10:15 AM - 11:15 AM

11:30 AM

The Cost Of Streaming: From Webcasting To Video-on-Demand

Streaming For Executives (A302)

11:30 AM - 12:30 PM

Download Versus Streaming: Understanding The Differences And Knowing The Value Each One Holds

Inside The Industry (B302)

11:30 AM - 12:30 PM

12:30 PM

Lunch Break — Visit the Exhibit Hall

All Tracks

12:30 PM - 1:45 PM

1:45 PM

Learning From Experience: Industry Executives Answer Audience Questions On Any Streaming Media Subject

Streaming For Executives (A303)

1:45 PM - 2:30 PM

2:30 PM

Break - Visit the Exhibit Hall

All Tracks

2:30 PM - 3:30 PM

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Confirmed Keynotes

Scott Moore
General Manager, MSN News & Information and President of MSNBC.com

Rob Adler
President, CCBN

Peter Tierney
President and CEO, Sawyer Media Systems

Media Sponsors

Association Sponsors