Streaming Media's first research report for terrestrial radio broadcasters is a comprehensive analysis of industry best practices, vendors, online business models and economics. From targeted ad insertion technologies and audience measurement tools to webcasting and peer-to-peer content delivery, the report gives broadcast engineers and managers the technical intelligence they need to implement an effective digital media strategy. This session will feature a preview of the report's contents, and an in-depth discussion of issues faced by broadcasters as they prepare to take their content online.

• Max Bloom,  Moderator, Principal, Integrated Streaming
• Ed Hardy, CEO, Measurecast
• Karl Spangenberg, President & CEO, Lightningcast, Inc.
• David Frerichs, Founder & President/Chief Technology Officer, iM Networks (formerly Sonicbox)
• Jay Haynes, CEO, Blue Falcon Networks

Track 2