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Inventing Desire: Content's Role in the Broadband Revolution
 

Bandwidth is only as valuable to the consumer as the content it carries. Is a diet of movie trailers, music and the Victoria's Secret Fashion Show robust enough to keep current users at the table and entice new subscribers, or has broadband's past offerings merely trivialized its much vaunted potential? How can content providers expand and deepen the desire for increased bandwidth?

Speakers
  • Patrick Kennedy,  Moderator, Executive Vice President, Digital Networks, Sony Pictures Digital Entertainment
  • David Lynch, Creator, DAVIDLYNCH.com
  • Jon Healy, Staff Writer, Los Angeles Times
  • Andrew Frank, CTO, Viant Media & Entertainment
  • Eric Basset, Managing Consultant, DAVIDLYNCH.com
  • Scott Spector, Executive Director, Media & Entertainment Practice, PricewaterhouseCoopers, LLP

Wednesday, April 24, 2002
11:00 AM - 11:50 AM

Track 2












Confirmed Keynotes

Wed., April 24 - 9:00 a.m.
Jocelyne Attal
Jocelyne Attal

Vice President Application & Integration Middleware Marketing
IBM Software Group

Wed., April 24 - 10:00 a.m.
Jonathan Taplin
Jonathan Taplin

CEO
INTERTAINER

Special Opening Evening Keynote
Wed., April 24 - 5:15 p.m.
Rob Glaser
Rob Glaser

Chairman & CEO
REALNETWORKS, INC.

Thurs., April 25 - 10:00 a.m.
Rob Koenen
Rob Koenen

President
MPEG-4 INDUSTRY FORUM
Sr. Director, Tech Initiatives
INTERTRUST TECHNOLOGIES CORP

Thurs., April 25 - 1:45 p.m.
Shelby Bonnie
Shelby Bonnie

Chairman & CEO
CNET NETWORKS, INC.

Fri., April 26 - 9.00 a.m.
Mark Jarvis
Mark Jarvis

Senior VP, Chief Marketing Officer
ORACLE CORPORATION

Fri., April 26 - 10:00 a.m.
Andy Schuon
Andy Schuon

President & CEO
PRESSPLAY


Platinum Sponsors

RealNetworks

Channel One Now


Gold Sponsor

Sonic Foundry


Association Sponsors

MPEG-4 Industry Forum

Interactive Advertising Bureau