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 Beginner's Seminars
MPEG-4 Forum
Interactive Advertising Forum
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Conference Program Overview    Beginner's Seminars    Print Version

Beginner's Seminars
If you're new to streaming media then you won't want to miss these optional half-day briefings. At these informative seminars, you'll learn the basics of streaming media and get right up-to-speed for the conference sessions on the following days.

Click here for more information on the Beginner's Seminars.

  •  Industry Professionals: Cable and Satellite Companies; ISP, CDN and Broadband Providers; Wireless Industry Professionals; Consumer Electronics Manufacturers; VARs and VADs; The Streaming Media Industry

    Solid, hard-hitting answers from analysts, case studies providing real-life examples and valuable Q&A sessions will supply you with the tools and knowledge necessary to develop a business strategy that works.

    These Conference sessions offer Industry Professionals the opportunity to discuss the most pertinent issues in the industry, examine latest trends and developments, predict new growth opportunities and dispel widespread myths and rumors.



    • Pre-Conference - Tuesday, April 23, 2002

    1:00 PM
    Beginner's Seminar
    Track 1  
    1:00 PM - 5:00 PM


    Day One - Wednesday, April 24, 2002

    9:00 AM
    Keynote: Jocelyne Attal, VP, Application & Integration Middleware Marketing, IBM Software Group

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Jonathan Taplin, CEO, Intertainer

    10:00 AM - 10:45 AM

    11:00 AM
    Enterprise Streaming ROI
    Track 1  
    11:00 AM - 11:50 AM

     
    Inventing Desire: Content's Role in the Broadband Revolution
    Track 2  
    11:00 AM - 11:50 AM

    12:00 PM
    Developing an Enterprise Streaming Strategy
    Track 1  
    12:00 PM - 12:50 PM

    1:00 PM
    Roundtable Session: Special Lunchtime Session: The Impact of Current and Pending Legislation and Intellectual Property Rights on Online Distribution

    1:00 PM - 1:50 PM

    1:15 PM
    Roundtable Session: De-vilifying P2P – how file-sharing technologies are being used to legally and effectively distribute digital music

    1:15 PM - 2:00 PM

     
    Roundtable Session: Keep 'Em Coming Back for More: Customer Loyalty in a Competitive World

    1:15 PM - 2:00 PM

    2:10 PM
    Best Practices for Selecting, Implementing and Managing Enterprise Streaming Applications
    Track 1  
    2:10 PM - 3:00 PM

     
    Anti-Piracy Trends and Technology
    Track 2  
    2:10 PM - 3:00 PM

    3:10 PM
    Presentation: The Systems Integrator's Role in Business Webcasting
    Track 1  
    3:10 PM - 4:00 PM

     
    The Anatomy of a Live Webcast
    Track 3  
    3:10 PM - 4:00 PM

    4:10 PM
    Online Music: May the Best Model Win
    Track 2  
    4:10 PM - 5:00 PM

    5:15 PM
    Keynote: Rob Glaser, Chairman & CEO, RealNetworks, Inc.
    Special Opening Evening Keynote

    5:15 PM - 6:00 PM


    Day Two - Thursday, April 25, 2002

    The MPEG-4 Forum
    9:00 AM
    Keynote: Craig Conway, President and CEO, PeopleSoft, Inc.

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Rob Koenen, President, M4IF & Sr. Director of Strategic Technology, Intertrust

    10:00 AM - 10:45 AM

    11:00 AM
    The New Entertainment Console – The Convergence Box
    Track 1  
    11:00 AM - 11:50 AM

     
    Streaming Media Research Session: Measuring Streaming Media Quality - How To Do It, What You Will Learn and What It Means
    Track 2  
    11:00 AM - 11:50 AM

     
    Introduction to MPEG-4
    Track 3  
    11:00 AM - 11:50 AM

    12:00 PM
    Insider Q&A Session: Ask the Veterans
    Track 1  
    12:00 PM - 12:50 PM

     
    Introduction to MPEG-4 - Q&A Session
    Track 3  
    12:00 PM - 12:50 PM

    1:15 PM
    Roundtable Session: How does one measure the quality of streaming media delivery? What metrics are relevant?

    1:15 PM - 2:00 PM

     
    Roundtable Session: How to Get the Job You Want in Today's Market

    1:15 PM - 2:00 PM

     
    Roundtable Session: Video Streaming and Conferencing: Defining and Working at the Intersection of Time and Technologies

    1:15 PM - 2:00 PM

     
    Roundtable Session: Profiting from Personalized Radio - Internet and Satellite Radio

    1:15 PM - 2:00 PM

     
    Roundtable Session: The Evolving Role of Internet Audio

    1:15 PM - 2:00 PM

    1:45 PM
    Keynote: Shelby Bonnie, Chairman & CEO, CNET Networks, Inc.

    1:45 PM - 2:30 PM

    2:10 PM
    Streaming on a Shoestring
    Track 1  
    2:10 PM - 3:00 PM

     
    Presentation: Broadband - What's the Next Step?
    Track 2  
    2:10 PM - 3:00 PM

     
    MPEG-4 Technology - What's Available Now?
    Track 3  
    2:10 PM - 3:00 PM

    3:10 PM
    Creating Streaming and Interactive Content for the Masses
    Track 2  
    3:10 PM - 4:00 PM

     
    MPEG-4 Licensing Issues
    Track 3  
    3:10 PM - 4:00 PM

    4:10 PM
    Presentation: Evolution of Web Infrastructure: CDN Goes Mainstream
    Track 1  
    4:10 PM - 5:00 PM

     
    Streaming Media Financing: Making Smart Post-Boom Investment Decisions
    Track 2  
    4:10 PM - 5:00 PM

     
    Understanding Peer to Peer Streaming Technology
    Track 3  
    4:10 PM - 5:00 PM


    Day Three - Friday, April 26, 2002

    Interactive Broadcasting: The Next Generation Advertising Platform
    9:00 AM
    Keynote: Mark Jarvis, CMO, Oracle

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Andy Schuon, President & CEO, pressplay

    10:00 AM - 10:45 AM

    11:00 AM
    Enhancing Your Presentations with Streaming
    Track 1  
    11:00 AM - 11:50 AM

     
    Standards Update – the ABCs of Interactive Broadcast Advertising
    Track 2  
    11:00 AM - 11:50 AM

     
    Presentation: Streaming Subscription Models: An In Depth Look
    Track 3  
    11:00 AM - 11:50 AM

    12:00 PM
    Case Study: Volera Streaming Makes the Grade with Plano Independent School District
    Track 1  
    12:00 PM - 12:50 PM

     
    Issue Debate -- Are We There Yet?
    Track 2  
    12:00 PM - 12:50 PM

    1:00 PM
    Presentation: Rolling it Out - Creating Effective Pilot Projects
    Track 1  
    1:00 PM - 1:50 PM

     
    Creative Presentations -- Beamers, Britney, and the Absolut Bottle
    Track 2  
    1:00 PM - 1:50 PM

     
    Protecting and Monetizing Your Digital Assets
    Track 3  
    1:00 PM - 1:50 PM

    2:00 PM
    Showcase: Streaming Media Uses in Surveillance and Security
    Track 1  
    2:00 PM - 2:50 PM

     
    Streaming Media Research Session: Streaming Advertising and Marketing
    Track 2  
    2:00 PM - 2:50 PM



    Confirmed Keynotes

    Wed., April 24 - 9:00 a.m.
    Jocelyne Attal
    Jocelyne Attal
    Vice President Application & Integration Middleware Marketing
    IBM Software Group

    Wed., April 24 - 10:00 a.m.
    Jonathan Taplin
    Jonathan Taplin
    CEO
    INTERTAINER

    Special Opening Evening Keynote
    Wed., April 24 - 5:15 p.m.
    Rob Glaser
    Rob Glaser
    Chairman & CEO
    REALNETWORKS, INC.

    Thurs., April 25 - 10:00 a.m.
    Rob Koenen
    Rob Koenen
    President
    MPEG-4 INDUSTRY FORUM
    Sr. Director, Tech Initiatives
    INTERTRUST TECHNOLOGIES CORP

    Thurs., April 25 - 1:45 p.m.
    Shelby Bonnie
    Shelby Bonnie
    Chairman & CEO
    CNET NETWORKS, INC.

    Fri., April 26 - 9.00 a.m.
    Mark Jarvis
    Mark Jarvis
    Senior VP, Chief Marketing Officer
    ORACLE CORPORATION

    Fri., April 26 - 10:00 a.m.
    Andy Schuon
    Andy Schuon
    President & CEO
    PRESSPLAY

    Platinum Sponsors

    RealNetworks

    Channel One Now

    Gold Sponsor

    Sonic Foundry

    Association Sponsors

    MPEG-4 Industry Forum

    Interactive Advertising Bureau