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 Beginner's Seminars
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Interactive Advertising Forum
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Conference Program Overview    Beginner's Seminars    Print Version

Beginner's Seminars
If you're new to streaming media then you won't want to miss these optional half-day briefings. At these informative seminars, you'll learn the basics of streaming media and get right up-to-speed for the conference sessions on the following days.

Click here for more information on the Beginner's Seminars.

  •  Executive Management and Decision Makers: Fortune 1000 Company 'C' Level Executives; Corporate Communications Executives; Entertainment, Media and Sports Executives; Government Officials; Leaders in Education, Distance Learning and Training; Sales, Marketing and HR Professionals; Online Retailers and eCommerce Professionals; Health Care Technology Professionals, Legal Professionals

    With topics covering the range of enterprise streaming applications, you will learn everything necessary to develop and implement an effective streaming solution with a quantifiable ROI in your organization.

    Real-world case studies and examples of Fortune 1000 companies streaming on their intranets as well as best practice tips from expert analysts and consultants, provide a comprehensive, unsurpassed educational and problem solving environment.



    • Pre-Conference - Tuesday, April 23, 2002

    1:00 PM
    Beginner's Seminar
    Track 1  
    1:00 PM - 5:00 PM


    Day One - Wednesday, April 24, 2002

    9:00 AM
    Keynote: Jocelyne Attal, VP, Application & Integration Middleware Marketing, IBM Software Group

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Jonathan Taplin, CEO, Intertainer

    10:00 AM - 10:45 AM

    11:00 AM
    Enterprise Streaming ROI
    Track 1  
    11:00 AM - 11:50 AM

     
    Inventing Desire: Content's Role in the Broadband Revolution
    Track 2  
    11:00 AM - 11:50 AM

    12:00 PM
    Developing an Enterprise Streaming Strategy
    Track 1  
    12:00 PM - 12:50 PM

    1:15 PM
    Roundtable Session: Build or Buy? The pros and cons of outsourcing vs. in-house streaming applications

    1:15 PM - 2:00 PM

    2:10 PM
    Best Practices for Selecting, Implementing and Managing Enterprise Streaming Applications
    Track 1  
    2:10 PM - 3:00 PM

    3:10 PM
    Presentation: The Systems Integrator's Role in Business Webcasting
    Track 1  
    3:10 PM - 4:00 PM

     
    Video Licensing, Syndication and Distribution Models for Success
    Track 2  
    3:10 PM - 4:00 PM

    4:10 PM
    *CANCELLED* Presentation: Digital Media - The New Requisite for Brand Building
    Track 1  
    4:10 PM - 5:00 PM

    5:15 PM
    Keynote: Rob Glaser, Chairman & CEO, RealNetworks, Inc.
    Special Opening Evening Keynote

    5:15 PM - 6:00 PM


    Day Two - Thursday, April 25, 2002

    The MPEG-4 Forum
    9:00 AM
    Keynote: Craig Conway, President and CEO, PeopleSoft, Inc.

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Rob Koenen, President, M4IF & Sr. Director of Strategic Technology, Intertrust

    10:00 AM - 10:45 AM

    11:00 AM
    Streaming Media Research Session: Measuring Streaming Media Quality - How To Do It, What You Will Learn and What It Means
    Track 2  
    11:00 AM - 11:50 AM

    12:00 PM
    Insider Q&A Session: Ask the Veterans
    Track 1  
    12:00 PM - 12:50 PM

    1:15 PM
    Roundtable Session: How to Get the Job You Want in Today's Market

    1:15 PM - 2:00 PM

     
    Roundtable Session: Video Streaming and Conferencing: Defining and Working at the Intersection of Time and Technologies

    1:15 PM - 2:00 PM

    1:45 PM
    Keynote: Shelby Bonnie, Chairman & CEO, CNET Networks, Inc.

    1:45 PM - 2:30 PM

    2:10 PM
    Streaming on a Shoestring
    Track 1  
    2:10 PM - 3:00 PM

     
    Presentation: Broadband - What's the Next Step?
    Track 2  
    2:10 PM - 3:00 PM

    3:10 PM
    Understanding Your Virtual Meeting Options - Integrating Live Media Communications in the Enterprise, From Conferencing to Webcasting
    Track 1  
    3:10 PM - 4:00 PM

    4:10 PM
    Presentation: Evolution of Web Infrastructure: CDN Goes Mainstream
    Track 1  
    4:10 PM - 5:00 PM

     
    Streaming Media Financing: Making Smart Post-Boom Investment Decisions
    Track 2  
    4:10 PM - 5:00 PM


    Day Three - Friday, April 26, 2002

    Interactive Broadcasting: The Next Generation Advertising Platform
    9:00 AM
    Keynote: Mark Jarvis, CMO, Oracle

    9:00 AM - 9:45 AM

    10:00 AM
    Keynote: Andy Schuon, President & CEO, pressplay

    10:00 AM - 10:45 AM

    11:00 AM
    Enhancing Your Presentations with Streaming
    Track 1  
    11:00 AM - 11:50 AM

     
    Standards Update – the ABCs of Interactive Broadcast Advertising
    Track 2  
    11:00 AM - 11:50 AM

     
    Presentation: Streaming Subscription Models: An In Depth Look
    Track 3  
    11:00 AM - 11:50 AM

    12:00 PM
    Case Study: Volera Streaming Makes the Grade with Plano Independent School District
    Track 1  
    12:00 PM - 12:50 PM

     
    Issue Debate -- Are We There Yet?
    Track 2  
    12:00 PM - 12:50 PM

    1:00 PM
    Presentation: Rolling it Out - Creating Effective Pilot Projects
    Track 1  
    1:00 PM - 1:50 PM

     
    Creative Presentations -- Beamers, Britney, and the Absolut Bottle
    Track 2  
    1:00 PM - 1:50 PM

     
    Protecting and Monetizing Your Digital Assets
    Track 3  
    1:00 PM - 1:50 PM

    2:00 PM
    Showcase: Streaming Media Uses in Surveillance and Security
    Track 1  
    2:00 PM - 2:50 PM

     
    Streaming Media Research Session: Streaming Advertising and Marketing
    Track 2  
    2:00 PM - 2:50 PM



    Confirmed Keynotes

    Wed., April 24 - 9:00 a.m.
    Jocelyne Attal
    Jocelyne Attal
    Vice President Application & Integration Middleware Marketing
    IBM Software Group

    Wed., April 24 - 10:00 a.m.
    Jonathan Taplin
    Jonathan Taplin
    CEO
    INTERTAINER

    Special Opening Evening Keynote
    Wed., April 24 - 5:15 p.m.
    Rob Glaser
    Rob Glaser
    Chairman & CEO
    REALNETWORKS, INC.

    Thurs., April 25 - 10:00 a.m.
    Rob Koenen
    Rob Koenen
    President
    MPEG-4 INDUSTRY FORUM
    Sr. Director, Tech Initiatives
    INTERTRUST TECHNOLOGIES CORP

    Thurs., April 25 - 1:45 p.m.
    Shelby Bonnie
    Shelby Bonnie
    Chairman & CEO
    CNET NETWORKS, INC.

    Fri., April 26 - 9.00 a.m.
    Mark Jarvis
    Mark Jarvis
    Senior VP, Chief Marketing Officer
    ORACLE CORPORATION

    Fri., April 26 - 10:00 a.m.
    Andy Schuon
    Andy Schuon
    President & CEO
    PRESSPLAY

    Platinum Sponsors

    RealNetworks

    Channel One Now

    Gold Sponsor

    Sonic Foundry

    Association Sponsors

    MPEG-4 Industry Forum

    Interactive Advertising Bureau