Streaming Media West 2002

Interactive Broadcasting: The Next Generation Advertising Platform
Friday, April 26, 2002
Track 2

This comprehensive one-day forum is hosted by the Interactive Advertising Bureau (IAB), the leading authority on interactive advertising.

Sites that provide audio and video content to their users through streaming technology have developed a medium that allows advertisers to run broadcast advertising messages AND interact with customers all at the same time. For this reason, IAB members have begun to refer to the streaming media environment as Interactive Broadcasting. This platform provides an exciting array of possibilities for advertisers, but also comes with its share of challenges.

The sessions cover everything you need to know about the next generation advertising platform of interactive broadcasting. Topics range from the platform's current capabilities, standards, creative possibilities, market analysis, to the challenges of interactive broadcasting.

Who should attend?

Online content companies looking to tap the huge broadcast budgets of their advertisers

Digital media buyers and planners wanting to know how to attract branding dollars online

Forward thinking traditional media buyers who are concerned about losing more and more of their audience to the Internet.Advertisers looking for new ways to reach an increasingly hard-to-reach demographic with compelling brand messages

REGISTER: The Interactive Advertising Forum is included in the price of a Full Conference Pass or Streaming Media/Internet World Super Pass. Alternatively it can be purchased as a One Day Conference Pass.

CLICK HERE to view full forum program.