"Streamies", people who listen to and watch Internet audio and video, are the most valuable demographic on the Web. According to a recent Arbitron report, they are twice as likely to click on advertising and purchase products online - over 60 percent of them do both. Compared to those who have never used streaming media, streamies spend far more time online, are more likely to click on banner ads and are twice as likely to make online purchases. In fact, these online consumers have higher online expenditures, are more likely to be employed and have a higher level of education and income. This session will study the behaviors of “streamies” and discuss how to best leverage your website to fit those behaviors.

• Joey Manley,  Moderator
• Trisha Murphy, MeasureCast, Inc.
• Steven Chester, President & CEO, Digital Planet
• Andrew Schneider, Senior Vice President of Broadband Content, Sony Pictures Digital Entertainment
• Joan FitzGerald, Director of Marketing and Research and Development, Arbitron Inc.
• Troy Davis, Chief Packet Pusher, Loudeye Technologies, Inc.

Files for this Panel

Track 3: Business Trends & Models