Radio, film and television have, until recently, been mainly a source of passive amusement or diversion for many. The Internet and streaming media have opened up a new level of interactive entertainment that involves an active and fluid exchange between the user and the content. As the popularity of streaming media grows, television, radio and film companies are beginning to produce content that captures the Web user and can enhance or complement the traditional entertainment experience. This group of entertainment and media executives will discuss the many ways that streaming and interactivity can help leverage different media to reach your target audience.

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Speakers

• Larry Gerbrandt,  Moderator, Chief Content Officer, Kagan World Media
• Lee Nelson, Co-CEO, Orbit & Eclipse
• Tracy Fullerton, President, Spiderdance
• Arthur Orduna, Vice President of Marketing, Canal+ U.S. Technologies
• Richard Cardran, EVP, Product Development and Co-founder, Zetools
• Vahe Akay, VP Marketing, Tvia, Inc.

Wednesday, June 20, 2001

Track 2: Media and Entertainment