Streaming Media

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Streaming Media magazine and Unisphere Research, along with Piksel, set about to gauge the State of the Second Screen. We asked survey respondents to provide us with details of both their viewing habits as well as their assessment of second-screen users, both in terms of expected viewing habits and key features for second-screen applications.

Most research into second-screen trends only accounts for the consumer’s point of view, but our research centered on industry experts, media engineers and executive management, providing insight into both the actual and intended uses of second-screen applications.

What we found was an industry that is a bit at odds with itself...

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Click to view complete infographicOTT video is maturing towards a pay environment, with sustainable business models. Premium content delivery is becoming a more significant component of the overall online video business, thereby transitioning OTT delivery towards a pay-TV model. Obtaining broad content rights to stream video to multiple screens is felt to be a significant business growth obstacle.

These are some of the findings of a new survey of media industry executives, which sought to uncover their views on the current and future state of OTT video from inside the trenches.

Download the complete report to get more insights and analysis on this growing business segment, plus the Executive Summary by Dan Rayburn of