OTT video is maturing towards a pay environment, with sustainable business models. Premium content delivery is becoming a more significant component of the overall online video business, thereby transitioning OTT delivery towards a pay-TV model. Obtaining broad content rights to stream video to multiple screens is felt to be a significant business growth obstacle.
These are some of the findings of a new StreamingMedia.com survey of media industry executives, which sought to uncover their views on the current and future state of OTT video from inside the trenches.
Download the complete report to get more insights and analysis on this growing business segment, plus the Executive Summary by Dan Rayburn of Streamingmedia.com