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StreamingMedia.com Research Reports


Streaming Media magazine and Unisphere Research, along with key sponsor and research partner Level 3 Communications, set about to gauge the state of over-the top video delivery and the challenges and opportunities for global OTT service providers. Survey respondents weighed in on OTT growth, both today and in the near future.

Key findings from the survey include the following:

  • Nearly three-fourths of respondents see OTT as a viable revenue opportunity today. Even for those survey takers who indicated they’ve not yet moved to offer OTT services, there was a strong understanding that it’s no longer just a video-on-demand (VOD) play.
  • Additional responses indicate that offering both video-on-demand (VOD) and live-linear channels will be critical for OTT providers to entice new prospects and gain market share. This trend is a critical one. For existing OTT providers, offering a VOD service may not be enough to maintain, much less grow, market share.
  • Survey respondents highlighted the delivery protocols they currently support, and Apple’s HTTP Live Streaming (HLS) was the clear winner at double the support of any other protocol.

Titled, “Over-the-Top Video Delivery—Challenges and Opportunities for Global OTT Service Providers,” the report is sponsored by Level 3 Communications, produced by Unisphere Research, and crafted by Transitions Inc. The report analyzes responses from 809 Streaming Media Magazine and streamingmedia.com readers on OTT trends and opportunities. The survey asked respondents to examine OTT from a variety of angles, ranging from business and technology challenges to the competitive challenges and revenue viability of offering OTT services.

There is no charge to download the full report. Simply register and download the report here.




Streaming Media magazine and Unisphere Research, along with key sponsor and research partner Akamai, set about to gauge the State of CDN Services. We asked survey respondents to provide details of both their viewing habits as well as their assessment of CDN services, both in terms of expected terabytes served and CDN features. 

Our research centered on industry experts, media engineers and executive management, so we asked questions that provided insight into both the actual and intended uses of CDN services.  We found three primary results: Our survey takers tend to be fragmented when it comes to primary media consumption devices, tend to work for companies that either deliver less than 1TB or more than 100TB of online content per month, and are almost equally concerned with pricing in CDN service models as with the need to maintain multi-screen delivery to existing and emerging media consumption devices.

Some key results of the study include:

  • Laptops are still the most dominant form-factor for primary online media consumption, and the combination of desktops and laptops still make up 46% of primary media consumption for our survey takers. Tablets (19%) barely eke out third place against the oldest media consumption device on the list: television ($18%).
  • A full 92% of respondents said that content quality is important or very important to their overall online viewing experience.
  • Multi-screen/multi-device delivery is far and away the number-one functionality that survey respondents look to their CDN provider to deliver on. 




Click to view complete infographicOTT video is maturing towards a pay environment, with sustainable business models. Premium content delivery is becoming a more significant component of the overall online video business, thereby transitioning OTT delivery towards a pay-TV model. Obtaining broad content rights to stream video to multiple screens is felt to be a significant business growth obstacle.

These are some of the findings of a new StreamingMedia.com survey of media industry executives, which sought to uncover their views on the current and future state of OTT video from inside the trenches.

Download the complete report to get more insights and analysis on this growing business segment, plus the Executive Summary by Dan Rayburn of Streamingmedia.com


 
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