TVU Showcases In-stream Video Ads for HP, Rolex and NetJets
TVU’s Live Internet Broadcast of the Sampras vs. Federer Tennis Showdown marks commercial launch of in-stream video ads
Mountain View, CA (March 11, 2008) - TVU Networks, www.tvunetworks.com , the leading global service for live Internet TV, announced today the commercial launch of its TVUAds, offering seamless and targeted in-stream video advertising.
TVUAds, deployed with ads for HP, Rolex and NetJets during the live Internet broadcast of the Sampras vs. Federer Tennis Showdown held at Madison Square Garden last night, uses embedded cue-tones to precisely insert targeted ads at commercial breaks.
For the first time, TVUAds enables advertisers to transfer their existing TV advertising inventory to the Web, without any need for changes to the content.
This seamless repurposing of TV ad inventory, coupled with TVUAds’ ability to target ads to audiences geographically and demographically, create increased monetization of limited ad inventories. Especially for global brands such as HP, Rolex and NetJets, TVUAds marks a tremendously exciting opportunity for media spends. With normal television, it isn’t possible to show the same ad around the world. Now, TVU Networks provides a platform to expand advertisers’ reach beyond traditional television broadcasting, and TVUAds the ideal tool with which to do so.
Furthermore, the click-through capability provided by TVUAds brings together the power and rich production value of TV ads, together with the measurable interactivity of the Internet. The reporting capabilities of TVUAds provides advertisers full insight and analysis into the reach and effectiveness of ads.
According to market research firm Dynamic Logic, online video ads wield approximately twice as much branding power as online advertising in general. In-stream video is believed to be the closest thing to capturing a TV experience online, and largely considered a novel opportunity to reach younger, savvier audiences who are migrating away from television. Studies show that this audience is moving from their couches to their desktops and the TV advertising spend is starting to follow.
According to TVU CEO Paul Shen, “TVUAds opens up win-win opportunities for both viewers and advertisers. Viewers are able to see video ads based on who they are, rather than what they are watching, and advertisers can now do their media buys by serving up ads targeted specifically to their target audience. This simply wasn’t possible in the traditional TV world.”
About TVU Networks:
TVU Networks, www.tvunetworks.com , delivers a live global TV service transmitted via the Internet. The service combines patent-pending Real-time P2P television delivery technology with a global network of content providers to bring viewers programs that they won't find on their local cable and satellite TV system, including sports and news from around the world. For TV broadcasters, both professional and amateur, TVU Networks offers a cost-effective turnkey solution to reach a global viewer base with an unlimited channel capacity and very low broadcasting costs. TVU’s solution includes effective monetization capabilities for content owners, including geo-filtering, subscription services and personalized in-stream ad insertion tools. The TVU service is currently shipping bundled with all HP Pavilion consumer laptops.
TVU NETWORKS
Editorial Contact:
Mika Saitoh
415.517.5555
mika@tvunetworks.com
