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Providence, RI (February 6, 2008) - Ando Media announced today an agreement with Clear Channel Online Music & Radio, a division of Clear Channel Radio, whereby Clear Channel will utilize Ando Media’s audience measurement service, Webcast Metrics™, for all of its Internet streaming radio properties. Using Ando’s service, Clear Channel stations will be able to measure in real-time their online audiences to plan promotions and advertising campaigns run in their online streams. Additionally, Ando will provide real-time listener statistics for all of Clear Channel’s Social Networking websites. Webcast Metrics is Internet radio's only 3rd party audience measurement system using complete, real data. Users can monitor current and past data including the number of listeners connected and review listeners connected for any custom period they wish to review or compare. Ando Media collects both server and client-side data to calculate traditional radio metrics such as TLH (Total Listener Hours) ATL (Average time spent listening per user), AQH (average quarter hour audience), CUME (cumulative audience) Sessions, and more. “As our online listenership has grown, programmers and advertisers alike have sought greater visibility into our streaming radio audience. With Ando, we now have third-party validated real-time statistics at the station level.” stated Larry Linietsky, Vice President, Business and Product Development for Clear Channel Online Music & Radio. “With this announcement we will now be able to measure the Internet radio audience of one of the largest Internet radio brands. Clear Channel is a leader in the Internet radio industry and we look forward to working with them in the coming years.” said Robert J. Maccini, Ando Media’s COO. About Ando Media: Ando provides software and services to the radio and television industry which assist stations in monetizing their audience. These products include Webcast Metrics™ which measures actual online listener statistics. Ad Injector™ provides both broadcast and targeted ad insertion / content replacement for radio and television and provides detailed impression data on advertising campaigns. PodFuseTM provides targeted dynamic advertising insertion and measurement into both audio and video podcast content. Ando currently numbers its clients at over 4,000 internet radio stations and includes many of the largest terrestrial broadcasting companies and Internet only brands as well. For more information about Ando or any of its services visit www.andomedia.com.
ANDO MEDIA
Editorial Contact:
Jordan Mendell
847-892-0117 x 100
rmaccini@andomedia.com
