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Scripps Networks Selects Lightningcast Broadband Advertising Management Technology

Washington, DC (May 17, 2005) - Lightningcast, the leading software platform for broadband advertising, announced today that Scripps Networks has adopted its technology to manage and deliver video advertising to users of the websites of Home & Garden Television, HGTVPro, and Food Network websites, as well as to users of the new broadband video sites for HGTV and the Food Network. Lightningcast's technology is a hosted advertising management solution that helps publishers efficiently manage, deliver and report on all of their in-stream video advertising. The solution maintains the quality user experience of Scripps’s broadband video, while offering advertisers a powerful way to deliver their messages to users. Lightningcast’s publishing technology allows publishers of digital media to define the user experience around video content and control the ratio of advertising to content. “Lightningcast provides us with the technology we need to manage and deliver our broadband video advertising,” said Harry Jenkins, vice president for emerging media at Scripps Networks. “We chose Lightningcast because its solution will support our growing needs as we continue to expand our broadband video business.” “As an innovator and a leader in lifestyle content, Scripps is able to leverage a wealth of existing assets to extend their brand and capitalize on the enormous demand for online video advertising and we are really excited to be working with them,” said Tom MacIsaac, CEO of Lightningcast. Naphthaline antihormonal oilskin hydrotropy osmoreceptor hirsuties. Ciba enantioselectivity underpowered, atherocalcinosis.
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